Effie Award
How do you win over craftsmen for a digital roadshow?
Electrical craftsman can not complain about lack of orders or idle time. At the same time, it is being wooed by many manufacturers, who want the tradesman to become a specialist partner for their own product.
Expectations surpassed
Our customer TESVOLT also wanted to win new trade partners with its digital roadshow “TESVOLT Euro Tour” – across Europe. Not only did we succeed, but our client’s conversion target was far exceeded: 1,244 tradespeople registered for the digital roadshow via a well thought-out sales funnel and media mix, and 182 of them became trade partners directly afterwards. In the campaign year 2020, TESVOLT was also able to increase its sales by more than 50% compared to the previous year.
Award-winning!
This also convinced the GWA Effie Award jury, which awarded a silver B2B Effie – the Oscar of the marketing industry – for the campaign in Germany in the “Activation” category.
Who reads where what
Sunbeam was responsible for all media planning in ten European countries. Since the electrical trade is the target group of many of our customers, we know which trade media are mainly read by them. At the same time, we have long-established contacts with the publishers of the important media. This has enabled us to negotiate prominent placements in print and online media at the best prices. This and the right channels contributed significantly to the efficiency of the campaign – and efficiency is a decisive award criterion for the Effie Award, the prize for efficient brand communication. We provided additional reach with PR and advertorials.
The best out of it
The RosenbauerSolbach advertising agency was responsible for the successful marketing campaign. Hand in hand, we brought out the best for TESVOLT and thank all those involved who contributed to this impressive success.
This is what our client says
„Sunbeam simply knows what tradespeople read and how to reach them. We’ve been working with the Berlin team since our inception for a reason; they simply know the renewables industry very well. The top placements in the right media and the PR around the campaign contributed quite significantly to the success of our roadshow.“
Thomas Franken, Marketing & Strategic Expansion at TESVOLT
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Conexio
CONEXIO is one of the most important event organisers in the field of renewable energies. For several years, Sunbeam has been supporting CONEXIO with strategy, PR, social media and ongoing support in the design and creation of all event materials from giveaways to the guidance system in the location. We generate content from talks and presentations – live and on site. But we also develop editorial content before and after the event in various forms, from social media postings, interviews, banners to postcards – online and offline.
For each event, we emphasise its own character, address different target groups and thematically coordinate the design, including the annually changing key visuals.
Services
• Marketing Consulting
• Corporate design development
• Social media
• Ads & banners
• Brochures, flyers, posters
• Illustration
• Guidance systems
One focus of CONEXIO’s communication is the social media channels. In 2019 alone, approximately 70 postings were published on various channels. In addition, 30 print ads and 160 online banners were launched. Here are a few examples:
Marketing and PR for myenergi
myenergi has developed a smart wallbox for the home that always fits and is already the market leader in the UK. The Wallbox, called zappi, is as simple as it is ingenious and enables charging with 100 % solar energy.
Services
• Concept and strategy development
• Campaign management
• Design
• Press releases and distribution
• Professional articles
• Media planning
• Event organisation
• Journalist support
• Online Marketing
• Print
As lead agency for the DACH region, Sunbeam has developed a communication strategy that targets both B2B and B2C. We placed myenergi in print and online media with an advertising campaign and also get the start-up talked about to installers and end customers through PR such as trade articles and interviews. We develop a range of advertising materials, plan events and generate ideas on an ongoing basis to provide myenergi with the best possible support for its market entry.
Renewable energies in municipalities
This brochure contains a selection of successful renewable energy solutions that are suitable for application in municipalities. Information on the most important sectors and the current state of the energy transition is explained, as well as different technology options and the possibilities for application in municipalities. The brochure also contains model projects that have been successfully implemented in Europe, the Russian Federation and Central Asia. It was produced in German, Russian and English.
Sunbeam developed the concept together with the German Energy Agency (dena) and was responsible for the editing, most of the illustrations and the design.
Services
• Concept
• Text creation
• Editorial design
• Layout
• Picture editing
• Illustration
• Typesetting
• Project Management
You can click through the brochure here.
New Energy World 2017 campaign
For the established industry congress Forum Solarpraxis | Neue Energiewelt we designed and implemented a B2B advertising campaign for print and online. The campaign was designed to activate both existing and new customers and encourage them to participate in the congress. In view of the large number of new competitor offers, the campaign was intended to present the conference as both a self-confident industry leader and “original” on the one hand, and to emphasise the innovative and new on the other.
Advertising motifs of the campaign
Since the majority of the competing events have a similar mix of topics and even identical speakers, we have opted for an emotional approach that ironically focuses on the real reasons for attending the conference. The informal ultimately beats the concrete transfer of knowledge or the obligatory look into the future becomes a look into the glass ball. The motifs trace the themes exaggeratedly, without completely tilting them into the grotesque – even if it seems absurd, the protagonists could still be serious about it.
The various motifs were implemented both as print ads and as banners in various formats and sizes.
Services
• marketing concept advertising campaign
• layout
Tesvolt Marketing Concept
For the young German battery manufacturer Tesvolt we created a comprehensive integrated marketing concept and implemented it with a bundle of measures. This includes a corporate design, concepts for PR, website and technical marketing as well as an advertising campaign and ongoing support.
Corporate Design
The big goal was to create an unmistakable brand presence that would convey the fresh appeal of the start-up on the one hand and reflect the solidity and reliability of Tesvolt products on the other. The striking corporate design creates this arch with the help of its spring green/white/grey colour palette, which gives the brand a high recognition value. The consistent use of the corporate design from letterhead to trade fair stand to promotional gifts has paid off for the brand and helped to make Tesvolt known in the market within a very short time.
Advertising image campaign in print and online media
The aim of the B2B image campaign was to make TESVOLT known in the market and to anchor it as a premium provider. The ads are always written in the “If…, then…” style. The advertising motifs focus on photos of people (users) who were usually able to solve a specific problem thanks to a test memory. A semi-transparent green color gradient overlays the ad motif and ensures an unmistakable appearance and high recognition value.
Services
• marketing concept
• corporate design
• advertising campaign
• layout image brochure, data sheets, etc.
• booth
• illustrations
• screendesign website
As part of our ongoing support, we support Tesvolt with PR services (global) and various marketing services such as media planning or the creation of campaigns, advertisements and banners.
Technical data sheets of TESVOLT products
Energis PV-Online calculator
The largest energy provider in Saarland, Energis, wanted to generate its own leads with the help of a PV computer. Energis chose the Sunbeam solar calculator. Thanks to the server-based architecture with API, Energis is able to deploy the computer on various landing pages and even provide it to its subsidiaries.
The implementation took place in a two-stage design. In this variant, users can first carry out a quick design and obtain an approximate result in just a few seconds. You then have the choice of either requesting a consultation or carrying out a detailed design independently using our Google Map module, which not only calculates the size of the available roof area, but also the exact orientation of the roof.
Translated with www.DeepL.com/Translator
Services
• Concept
• Engineering
• Calculations
• Interface design
• UX design
• Programming
• HTML/CSS
• Responsive web design
• App development
Based on the location and roof data, the PV calculator determines the specific irradiation and the optimum system size in the form of a suitable solar package. On this basis, the solar yield, various economic aspects and the rate of self-sufficiency and own consumption are then calculated.
Energis can adjust the default values (e. g. electricity price or consumption) as well as all variables (e. g. remuneration from the Renewable Energy Sources Act, module properties, etc.) in its own backend at any time.
Zebotec PV yield data portal
The company Zebotec takes over the management of larger PV systems as a service provider. It was looking for a way to provide investors or other users without a technical focus with access to plant information. All necessary information was available in the software for monitoring the systems.
However, since the use of this software requires training and costly licenses must be purchased for each user, we were commissioned to create an appropriate application that works with the existing data, is user-friendly, is limited to displaying the necessary data and minimizes the costs for additional users.
Services
• concept
• engineering
• calculations
• interface design
• UX design
• programming
• HTML/CSS
• Responsive Web Design
As a result, we have programmed an application that visualises the yield data for various periods (year/month/day) and also provides information on the operating status of the plant. Each user can have access to any number of PV systems.
The server-based yield data portal is based on the existing software solution, but has its own user administration. Users can access the data via any web browser.
The interface is designed to be fully responsive so that the user can access it from any device (e.g. mobile phone, PC or tablet).
renewables – Made in Germany
The industry catalogue “renewables – Made in Germany” was published annually by the German Energy Agency (dena) as part of the BMWi’s Renewable Energy Export Initiative. The five-language publication provided information on various technologies and presented various German companies from all areas of renewable energy with their products and services.
Media data, website and double page Russian
Since the first edition in 2004, Sunbeam has maintained this publication and a corresponding website. She developed the content concept, editorial design and logo of the campaign. The data of the participating companies, the editing and translation of the contributions were managed and processed with an online editing system specially developed by Sunbeam. The content was published on the multilingual website via an XML interface.
Services
• Concept
• Editorial office
• Editorial Design
• Layout
• Photography
• Picture editing
• Illustration
• Printing support
• Project management
We have adapted our editorial design to dena’s highly changeable corporate design.
power calculator
With the power calculator to the right battery storage
With the storage computer, homeowners can quickly and easily find out how much electricity they could actually save from the grid with a PV system and battery storage. The online tool shows the possible share of own consumption and degree of self-sufficiency and recommends the optimum storage size for the respective household.
Services
• programming
• screen design
• layout
• illustration
• editorial office
• engineering
The calculations are based on a consumption profile that reflects a typical single-family household. In contrast to standard computers, it is based on the assumption that the family consumes electricity in the evenings and at weekends rather than during the day during the week. The load profile has been developed in cooperation with the Berlin University of Applied Sciences.
Particularly pleasant for the user: The calculation result appears at the same time as the personal data is entered, e.g. annual household electricity consumption. Thanks to the responsive programming, the calculator can also be used on various end devices such as tablets and smartphones.
Just try out our storage calculator: https://www.hycube.com/service/stromrechner
Solar Calculator Suncheck APP
We have developed the SUNCheck app for RWE in addition to the solar calculator. This means that sellers and craftsmen can quickly calculate the specific yield as well as determine roof pitch and orientation in the customer discussion.
Services
• Concept
• Engineering
• Calculations
• Interface design
• UX design
• Programming
In an extended version, the app can also calculate the actual savings potential and the internal consumption rate. The app is available for iOS and Android and can be flexibly adapted to your corporate design.
The user is guided comfortably through the APP by means of simple inputs and can thus get a good impression of the possible yields of a future PV system – even without any prior technical knowledge. The resulting interest benefits the provider of the APP directly as lead.
Animation of the energy transition
Sunbeam has produced a short film for the knowledge service provider Solarpraxis and the trade magazine pv magazine, which shows the next necessary steps to achieve the energy transition.
The almost six-minute animation video “Shaping the energy transition – seizing opportunities” answers the following questions in a simple and understandable way: How can the energy transition be made more equitable? How to create a fair energy market? How can electricity grids be modernized in a meaningful way?
In order to make the complex subject as clear as possible, the short film uses simple recognizable elements. The individual actors are created in Illustrator and Photoshop. The animation was realized with After Effects.
The film is aimed at a broad public and was shown for the first time at the 11th Forum Solarpraxis as part of a speech by Karl-Heiz Remmers.
