Founded in 2019, stationary energy storage manufacturer Hithium first began shipping battery products in 2022.
They asked for our support when they decided to enter the global market and launch a new global brand identity, introducing it worldwide starting at EES/Intersolar 2023 in Munich.
We were tasked in February 2023 with identifying, designing, and launching Hithium’s global brand in four months, with the new global website to go live in mid-May, a month before the EES trade fair.
With our expertise in brand-building, marketing, and communications in the renewable energy sector, we were able to take on this enormous challenge successfully.
We were aided by the clarity of Hithium’s requests, fast and agile workflows and decision-making, and their authentically open, cooperative corporate culture! In fact, that culture inspired the first iteration of the global brand identity. Through 2023 we built on the initial brand-building, website, and trade fair work together to provide Hithium with a full palette of marketing and communications support.
Our services for HiTHIUM
Global brand identity
- Brand strategy
- Brand personality
- Corporate design with manual and templates
- Key visuals, photos, and strategic messaging
- Website (in English, German, and Italian):
https://hithium.com/en/
Marketing
- Print and online advertising campaign
- Product documents, such as data sheets
- Photos and videos: Concept, strategy, content and production management
- Speaker slots in high-level events, e.g. PV Magazine Roundtable Europe
- Events: concepts and content, such as backdrops, merchandising, speeches
Global PR
- Communication concept
- Press releases
- Creation of various texts and content
- Crisis communications guidelines and consulting
- Intercultural communication consulting
- Social Media Posts
Bloomberg BNEF’s “Energy Storage System Cost Survey 2023,” published 26. December 2023, provides one metric of our success: In just over half a year after their global market entry, Hithium was already known and ranked as bankable by 37% of industry professionals surveyed.
Our news about HiTHIUM
Trade fair and interview films
Please also visit the HiTHIUM website: https://hithium.com/en/
Print design
