HiTHIUM - global market launch
Founded in 2019, stationary energy storage manufacturer Hithium first began shipping battery products in 2022.
They asked for our support when they decided to enter the global market and launch a new global brand identity, introducing it worldwide starting at EES/Intersolar 2023 in Munich.
We were tasked in February 2023 with identifying, designing, and launching Hithium’s global brand in four months, with the new global website to go live in mid-May, a month before the EES trade fair.
With our expertise in brand-building, marketing, and communications in the renewable energy sector, we were able to take on this enormous challenge successfully.
We were aided by the clarity of Hithium’s requests, fast and agile workflows and decision-making, and their authentically open, cooperative corporate culture! In fact, that culture inspired the first iteration of the global brand identity. Through 2023 we built on the initial brand-building, website, and trade fair work together to provide Hithium with a full palette of marketing and communications support.
Our services for HiTHIUM
Global brand identity
- Brand strategy
- Brand personality
- Corporate design with manual and templates
- Key visuals, photos, and strategic messaging
- Website (in English, German, and Italian):
https://hithium.com/en/
Marketing
- Print and online advertising campaign
- Product documents, such as data sheets
- Photos and videos: Concept, strategy, content and production management
- Speaker slots in high-level events, e.g. PV Magazine Roundtable Europe
- Events: concepts and content, such as backdrops, merchandising, speeches
Global PR
- Communication concept
- Press releases
- Creation of various texts and content
- Crisis communications guidelines and consulting
- Intercultural communication consulting
- Social Media Posts
Bloomberg BNEF’s “Energy Storage System Cost Survey 2023,” published 26. December 2023, provides one metric of our success: In just over half a year after their global market entry, Hithium was already known and ranked as bankable by 37% of industry professionals surveyed.
Our news about HiTHIUM
Trade fair and interview films
Please also visit the HiTHIUM website: https://hithium.com/en/
Print design
Press pictures „VARTA presents high-performance energy storage in a unique aluminum design"
Press pictures VARTA presents high-performance energy storage in a unique aluminum design
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VARTA presents high-performance energy storage in a unique aluminum design
PRESS RELEASE – Ellwangen, 5. Mai 2022:
VARTA.wall is the start of a new product generation for energy self-sufficient living.
VARTA is presenting the completely new high-performance energy storage system VARTA.wall at Smarter E Europe. Its newly developed die-cast aluminum housing with an installation depth of just ten centimeters makes it one of the most space-saving storage systems on the German market. A special boost function increases the security of supply in emergency power mode. The storage system is the first element of a new VARTA product generation for energy self-sufficient living, which will be expanded with additional devices and services in the coming months.
Press pictures: https://sunbeam-communications.com/en/press-pictures-varta-presents-high-performance-energy-storage-in-a-unique-aluminum-design/
Peter Werner, General Manager Energy Storage Systems: „VARTA.wall stands for VARTA’s development and design expertise. This new storage device is based on the experience and technology commitment from 135 years of VARTA’s company history. It heralds a generation change in our stationary storage systems.“
High performance even in emergency power mode
VARTA.wall was developed in Germany, is produced in Europe and is the first high-voltage storage system from VARTA with a capacity of ten to 20 kilowatt hours. Depending on the inverter used, the power is between 5.24 kW and 10.4 kW. Up to five systems can be operated in parallel.
The storage system is capable of providing emergency power and can supply the entire house with electricity in the event of a grid failure. A boost function increases the discharge rate (C rate), which is 0.5 in continuous operation, to 0.75 for a short time. This enables the storage system to absorb peak loads, such as those that occur when electronic devices are started.
Extremely flexible and easy installation
Dominik Gluba, Head of Operations Energy Storage Systems: „During the development, the focus was on our specialist partners’ desire for flexible and simple installation. This starts with the inverter compatibility, continues with the modularity and also includes the innovative module design and connector system. This allows the storage system to be installed in under 30 minutes.“
VARTA.wall is compatible with various market-leading inverter brands, including the market leader SMA, which is also the launch partner of the new storage system, and Kostal. Further compatibilities are in preparation. Thanks to its modular design, the storage device is also suitable for a wide variety of system configurations. The VARTA connector system ensures that the system components do not have to be wired.
New product family for energy self-sufficient living
In the coming months, VARTA will be launching further devices and services for energy self-sufficient living. This will include a wall box and a separate electricity tariff. The company is thus establishing itself as a partner for all households that are promoting their own energy transition.
VARTA will be presenting its energy storage systems from 11th to 13th May at Smarter E Europe in Munich in Hall B1, Stand 210.
About VARTA AG
VARTA AG produces and markets a comprehensive battery portfolio from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a variety of applications and, as a technology leader, sets industry standards in important areas. As the parent company of the group, it operates in the business segments “Lithium-Ion Solutions & Microbatteries” and “Household Batteries”.
The “Lithium-Ion Solutions & Microbatteries” segment focuses on microbatteries, lithium-ion coin power, lithium-ion round cells (lithium-ion large cells) and the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in many areas of lithium-ion technology and microbatteries, making it a recognized innovation leader in the important growth markets of lithium-ion technology and in primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, accumulators, chargers, portable power (power banks) and lights as well as energy storage devices.
The VARTA AG Group currently employs almost 4,700 people. With five production and manufacturing facilities in Europe and Asia as well as sales centers in Asia, Europe and the USA, the operating subsidiaries of VARTA AG are currently active in over 75 countries around the world.
Media contact
Christian Kucznierz
Head of Corporate Communications
Tel: +49 79 61 921-2727
christian.kucznierz@varta-ag.com
Pictures for press release "KATEK presents new three-phase Steca hybrid inverter at the Intersolar"
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KATEK presents new three-phase Steca hybrid inverter at the Intersolar
PRESS RELEASE – Memmingen, 4. Mai 2022:
Relaunch of monitoring portal rounds off range of devices on display //
For the first time, KATEK Memmingen GmbH will show the new three-phase Steca hybrid inverter, the StecaGrid Hybrid 10023_3, with 10 kW inverter power, which can also be achieved in battery mode, at the 2022 Intersolar. At the same time, KATEK has also completely redesigned its Steca sunCloud monitoring portal. The portal now has a new interface and also supports hybrid systems. The StecaGrid Hybrid 10023_3 is the first product from a new product and development division for Steca hybrid inverters, which was created by KATEK last year.
You can find press photos here: Pictures for press release „KATEK presents new three-phase Steca hybrid inverter at the Intersolar“
High efficiency and standby power compatibility
The new Steca hybrid inverter has a maximum efficiency of over 98 percent and outstanding partial load operation capability. Two MPP trackers enable flexible system design.
In combination with the optional StecaGrid switch, the device can shut off a home from the grid if there is a power failure and convert to standby power mode. This system solution ensures that the hybrid inverter supplies all three phases in the home grid, making it possible to continue to use all end devices without any problem.
Clever overall concept
With its passive cooling, the StecaGrid Hybrid 10023_3 is designed for particularly low-maintenance, low-noise operation: thanks to the ventilator-free design, the hybrid inverter is functional without any moving parts. As a result, defects are avoided, and no cleaning work is required. There is also no noise from fans. The integrated grid and system protection simplifies installation and reduces installation costs.
„With our new hybrid inverter, we are delivering the right device for modern, energy-independent homes. With its high efficiency, ability to operate using standby power and simple installation, it is a typical example of the high quality of KATEK power electronics, with which we achieved an annual turnover growth of over 30 percent last year“, Klauspeter Bader, Managing Director of KATEK Memmingen, explains.
About KATEK
The KATEK Group, which operates internationally, is one of the leading electronics service providers in Europe. The range of services covers the entire life cycle of electronic assemblies and devices, from development to material and project management, to production, test technology and logistics and after-sales service. The company currently employs around 2,800 staff at over 15 locations.
The “Steca – A KATEK Brand” has been a KATEK brand since 2019. The division develops and produces high-end power electronics for grid inverters and energy storage devices, as well as regulation technology for photovoltaic systems and fuel cell systems.
With a history going back 45 years, the company is one of the pioneers of the renewable energy industry in Germany.
Press contact
Olga Drichel
Tel. +49 8331 8558580
Mobil +49 172 4009303
olga.drichel@katek-group.com
Tesvolt to showcase new series of energy storage systems at The smarter E
PRESS RELEASE – Wittenberg, 02.05.2022:
Higher energy density and economic efficiency //
Tesvolt will present its new series of energy storage systems designed for commercial and industrial use at ees Europe in Munich, Germany. The new battery storage systems are set apart by their higher energy density and particularly high economic efficiency. The E series is Tesvolt’s response to the global shortage of chips in energy storage systems; the new systems are configured to use 80% fewer chips. This allows the manufacturer to produce its battery storage system solutions in larger batches and meet the skyrocketing demand for commercial storage systems.
Press pictures: https://www.tesvolt.com/de/presse/antwort-auf-chipmangel-tesvolt-stellt-neue-stromspeicher-serie-auf-smarter-e-messe-vor.html
Commerce looking for independent energy supply
„With electricity costs so high at the moment, many commercial companies are currently struggling to survive, and they want to achieve independence with their own photovoltaic installation and energy storage system, for example. We have also seen this development reflected in the demand for our storage systems, which has increased enormously in recent weeks,“,reported Daniel Hannemann, Co-Founder and CEO of Tesvolt. „Because the E series uses fewer chips, we can produce it in much larger batches – and help more commercial operations switch to an independent power supply.“
Optimised and streamlined for economic efficiency
In both purchasing and operations, the storage systems in the E series cost less than the existing A series, due in part to the fact that the new battery modules, which can store almost 70% more energy, are arranged more compactly. The E series also uses the latest-generation Samsung SDI lithium-ion cells, making it even more powerful and robust. This gives the overall system an efficiency rating of over 90 percent – significantly higher than that of conventional energy storage systems on the market.
Suitable for any application
„The storage systems in the E series meet the same quality criteria as the A series, but higher energy density and an optimised design mean we can produce them in larger quantities,“, explains Simon Schandert, Co-Founder and CTO of Tesvolt. „The E series is available in different product variants too, so it offers the right battery storage system for every application.“ The storage systems in the E series shave peak loads, optimise self-consumption and supply back-up power. They function both on-grid and off-grid and are also very well suited as charging infrastructure for electric vehicles. The capacity of the new energy storage system solutions ranges from 70 kilowatt hours to several megawatt hours.
Power quality technology increases machinery lifespans
„The quality of the electricity is another thing that’s important to many commercial and industrial operations, because it improves machines’ durability. That’s why we’ve integrated our power quality technology in both the TS-I HV 80 E and TS-I HV 100 E. It ensures good, consistent electricity quality – giving us a genuine USP on the market“, affirmed Mr Schandert. An active grid filter stabilises voltage and frequency, all the while reducing load imbalance, reactive power and harmonics in the commercial operation’s utility grid.
Visit Tesvolt at ees Europe in Munich between 11 and 13 May 2022!
Location: booth 110 in Hall B2
About Tesvolt
Tesvolt specialises in battery storage systems for commerce and industry. The innovative company produces intelligent lithium storage systems with power ratings from 30 kilowatt hours through to many megawatt hours. Tesvolt uses high-performance battery cells from Samsung SDI. Tesvolt manufactures its commercial storage system solutions in series production at Europe’s first gigafactory for commercial battery storage systems at its Wittenberg site in Germany and delivers them worldwide. Tesvolt has already implemented more than 3,000 storage system projects worldwide and employs almost 150 people. The company has already received several awards, including the German Entrepreneur Award in the “Rising Stars” category, the “TOP 100” Innovation Award and the smarter E Award in the “Outstanding Projects” category.
Press contact
Vera Neuhäuser
Tel. +49 30 – 221 83 82 49
Mobil +49 178 – 53 68 425
vera.neuhaeuser@sunbeam-communications.com
Largest Israeli EPC El-Mor Renewable Energy and DHYBRID launch strategic partnership
PRESS RELEASE – Ashkelon (Israel)/Munich (Germany), April 28, 2022:
Israel’s largest EPC El-Mor Electric Installation & Services Ltd and German microgrid specialists DHYBRID are launching a strategic partnership. This will allow investors and operators in Israel to benefit from El-Mor’s engineering expertise and 25 years of experience while accessing DHYBRID’s UPP: a state of the art energy management system tailored specifically for demanding grid applications.
Press image available for download: https://www.dhybrid.de/de/presse-artikel/groesster-israelischer-epc-el-mor-und-dhybrid-starten-strategische-partnerschaft
El-Mor provides the engineering, construction, procurement and servicing of PV and battery plants. DHYBRID’s UPP technology-agnostic solution already controls and monitors over 80 microgrids worldwide and focuses on medium and large-scale energy storage applications.
Growing demand for utility scale solutions combined with growing complexity of control requirements
Israel is experiencing a growing demand for large-scale solar power plants and battery storage. Last year, the Israel Public Utility Authority for Electricity invited tenders for power plants and battery storage with capacities of over 100 MWh. Scalable and powerful energy management and SCADA solutions are needed for their operation and monitoring.
Avi Elkayam, chairman of El-Mor Renewables: “The cooperation of El-Mor and DHYBRID is creating a unique synergy effect. Through the cooperation with DHYBRID on utility scale SCADA solutions, El-Mor is able to extend its service portfolio, monitoring and operating energy storage and PV plants with a high level of flexibility and data depth down to the cell level in high resolution. The future-oriented control features of DHYBRID’s Energy Management System such as energy forecasting, battery state of charge optimization and advanced charge and discharge strategies ensure maximum system lifetime and economic viabiliy of our projects.“
“0 to 80 percent renewable energy in the grid is a common order of magnitude in our projects with storage connection. Utilities in transition to high shares of renewables in the electricity grid will face similar challenges as our microgrids, where high Renewable Energy penetration is common. DHYBRID has gained broad experience in this area in the past 10 years, and we have the right technology to meet this challenge”, says Tom Fricke, Head of Storage at DHYBRID.
About DHYBRID
DHYBRID is a specialized international solutions provider of renewable and hybrid energy systems for islands, industry and utilities with headquarters in Munich, Germany. The company offers turnkey solutions and individualized control systems for hybrid energy projects. DHYBRID combines conventional energy supplies such as diesel generators or utility grids with renewable energy systems and storage technology – perfectly controlled and comprehensively visualized.
Pressekontakt
Marja Anacker
TEL +49 89 899 481-112
MAIL m.anacker@dhybrid.de
Intersolar: aleo presents new premium solar panels from the LEO series
PRESS RELEASE – Prenzlau, Germany, 22 April 2022:
leo solar is presenting its new LEO premium panel series at Intersolar. The solar panels will be available as glass-foil panels for on-roof and in-roof installation. The roof-mounted panels feature one model which is one half-cell string shorter. Both panel sizes can be interconnected. Thanks to the flexible range of sizes, it is possible to optimise the use of space on almost any roof.
You can find press images here: https://www.aleo-solar.de/pressrelease/intersolar-aleo-zeigt-neue-premium-solarmodule-der-leo-serie/
The LEO family has a suitable panel for practically every application. The full-size flagship LEO panel (1,752 x 1,144 x 40 mm) with 108 half-cells made of monocrystalline silicon with a white back sheet delivers a peak output of 405 watts. The short model with 96 half-cells delivers 360 watts. The LEO black model with a black back sheet and identical dimensions is available for operators who require a consistent and elegant look for their solar plant.
High efficiency for the entire service life
aleo minimises series resistance by using silicon half-cells with ten busbars, thus maximising the efficiency of its premium panels. Instead of flat wires, thin, round wires are used, so that more light enters the cells.
The closely arranged busbars not only increase the efficiency, but also the durability of the panels by providing alternative current paths. aleo thus prevents a major cause of the diminishing output of solar panels over their service life. In addition, the tried-and-tested upright packaging method of the panels prevents damage and defects from occurring during transport.
Maximum solar power harvest with minimum ecological impact
aleo photovoltaic panels incorporate consistent climate protection right from the manufacturing stage. aleo produces its LEO solar panels in Germany. This ensures short transport distances. In addition, 100 percent of the electricity used for panel production comes from renewable energies. „For climate and environmental protection, it is important to achieve the highest possible solar power harvest over the years, whilst using as few resources as possible. That’s why we not only attach great importance to maximum efficiency, but also to the long service life of our panels“, says William Chen, CEO of aleo.
The LEO panels are also larger than their predecessors. This means that more solar power can be installed in less time. Nevertheless, they can withstand high snow loads (up to 8,100 Pa pressure) and storms (3,600 Pa suction). They are also certified for extreme conditions such as salt mist in coastal regions, desert regions or ammonia from animal sheds.
The principle of longevity also applies to the details. For example, aleo uses original MC4 connectors with MULTILAM technology. The spring-loaded contact fins ensure that the losses on the connectors remain low over the entire service life.
The 25-year product and performance guarantee underpins the long service life of LEO panels. In the event of a warranty claim, the company bears the whole cost of replacing the panels.
Diverse options for roof- and building integration
The LEO Sol in-roof variant also comes in all black, with a peak output of 330 watts and a size of 1,169 x 1,607 x 17 mm.
About aleo
aleo solar GmbH develops and produces high-performance modules at its site in Prenzlau (Germany) and is a system provider for the global photovoltaic market. With around 180 employees and manufacturing experience since 2001, the company has excellent know-how in module production.
Press contact
Miriam Machnik
aleo-Pressesprecherin
miriam.machnik@aleo-solar.de
Market reacts to energy crisis – sharp increase in demand for Tesvolt energy storage systems
PRESS RELEASE – Wittenberg/Germany, 11 April 2022:
Tesvolt, one of the world’s leading producers of energy storage technology for the commercial and industrial sectors, is currently experiencing a sharp increase in the demand for its battery storage systems that significantly exceed long-term growth trends. Against the backdrop of dramatic increases in oil and gas prices, Tesvolt’s order volume has seen a rapid increase over recent weeks and, in March 2022, peaked at 195% over that of the previous year.
You can find press images here: https://www.tesvolt.com/de/presse/markt-reagiert-auf-energiekrise-nachfrage-nach-tesvolt-stromspeichern-steigt-deutlich.html
Daniel Hannemann, Tesvolt CEO and co-founder: „The tragic events in Ukraine are showing just how much the industrial sector depends on Russian oil and gas. This vast surge in orders highlights that increasingly more companies are now looking to quickly and permanently reduce their dependency on fossil fuels. In order to do so, we need to effectively couple renewable energy generation systems with decentralised energy storage solutions.“
Currently, demand for commercial energy storage systems has drastically surged, particularly from Western Europe. The move towards replacing fossil fuels with renewable energy and suitable storage systems is especially strong among medium-sized businesses. The key drivers behind this development are the high fuel prices and the expansion of the charging infrastructure.
Daniel Hannemann: „Efficient storage and use of renewable energy is the most important requirement for becoming independent of oil and gas in the long term – and for achieving the ecologically necessary energy transition. This has become increasingly more evident in recent weeks in the European economy, and it is now up to our sector to provide first-rate solutions for meeting this demand quickly and comprehensively. And this is precisely what we are investing in.“
About Tesvolt
Tesvolt specialises in battery storage systems for commerce and industry. The innovative company produces intelligent lithium storage systems with power ratings from 30 kilowatt hours through to many megawatt hours. Tesvolt uses high-performance battery cells from Samsung SDI. Tesvolt manufactures its commercial storage system solutions in series production at Europe’s first gigafactory for commercial battery storage systems at its Wittenberg site in Germany and delivers them worldwide. Tesvolt has already implemented more than 3,000 storage system projects worldwide and employs almost 150 people. The company has already received several awards, including the German Entrepreneur Award in the “Rising Stars” category, the “TOP 100” award for innovation and the international award for rural electrification (ARE).
Press contact
Vera Neuhäuser
Tel. +49 30 – 221 83 82 49
Mobil +49 178 – 53 68 425
vera.neuhaeuser@sunbeam-communications.com
Finance expert Philipp Koecke becomes CFO of Tesvolt
PRESS RELEASE – Wittenberg, Germany, 4 April 2022:
Philipp Koecke becomes Chief Financial Officer (CFO) of Tesvolt, one of the world’s leading providers of energy storage systems for commerce and industry. The finance expert, aged 50, has international industry experience in renewable energies; his previous roles include leading a large listed company as Chief Financial Officer. He will join the Tesvolt team at the beginning of May.
You can find press images here: https://www.tesvolt.com/de/presse/finanzexperte-philipp-koecke-wird-cfo-bei-tesvolt.html
15 years as CFO of Solarworld
Koecke, who studied economics, spent a number of years as an investment manager at a technology-oriented investment company. Afterwards, he led the finance department at Solarworld AG for 15 years. In his time there, the company achieved annual turnover of up to EUR 1.3 billion. Alongside his board duties, he was also a member of the Board of Directors at the company’s US subsidiaries, which together counted more than 1,000 employees. He supported Solarworld as it grew to more than 3,000 employees and contributed significantly to the successful expansion of the company. In 2017, Koecke moved into senior management at a fast-growing technology firm. He brings with him a deep understanding of the engineering involved in renewable energies and storage technology.
Helping to shape the global energy transition
„Tesvolt has a technological edge that is helping the company to play an increasingly important role in the international storage market as well. Supporting this development and thus actively contributing to the global energy transition is very appealing to me,” says Koecke. “The team and its agile organisation also helped to convince me.“
Well-positioned for further growth
„Our company is undergoing a period of rapid growth, both in Germany and abroad. We are accordingly very happy to have gained in Philipp Koecke a CFO who has already closely supported growth in other companies,“, says Daniel Hannemann, co-founder and Managing Director at Tesvolt. „At the same time, Philipp knows the market of our key business areas very well. We’re very much looking forward to the collaboration.“
About Tesvolt
Tesvolt specialises in battery storage systems for commerce and industry. The innovative company produces intelligent lithium storage systems with power ratings from 30 kilowatt hours through to many megawatt hours. Tesvolt uses high-performance battery cells from Samsung SDI. Tesvolt manufactures its commercial storage system solutions in series production at Europe’s first gigafactory for commercial battery storage systems at its Wittenberg site in Germany and delivers them worldwide. Tesvolt has already implemented more than 3,000 storage system projects worldwide and employs almost 150 people. The company has already received several awards, including the German Entrepreneur Award in the “Rising Stars” category, the “TOP 100” award for innovation and the international award for rural electrification (ARE).
Press contact
Vera Neuhäuser
Tel. +49 30 – 221 83 82 49
Mobil +49 178 – 53 68 425
vera.neuhaeuser@sunbeam-communications.com
press pictures "Ernst Schweizer with new sustainability initiative for PV mounting systems"
Press release images „Ernst Schweizer mit neuer Nachhaltigkeitsinitiative für PV-Montagesysteme"
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Online PV yield calculator for LG Electronics
LG Electronics offers products in the fields of household appliances, information technology, mobile communications and photovoltaics. The photovoltaic product range includes modules and stationary battery storage.
Sevices
• Concept
• Design
• Programming
• Research of market and funding conditions
• Concept and implementation of the adaptations
LG Electronics was looking for a suitable PV online calculator to win leads in the private customer sector in Germany. After successful implementation and use of the German lead generator, the calculator was adapted for various European markets (Italy, Great Britain, France, the Netherlands and Belgium with two versions for Flanders and Wallonia).
