Right in the middle of it all

Why Twitter, Instagram and Co are also worthwhile for your company

Your own social media channels open up new possibilities to create a personal connection to your target groups. Because behind every company there are people who exchange their interests in social networks not only privately but also professionally. With authentic content, you can pick them up directly where they are.

Strategic communication on social media offers B2B companies four major long-term advantages:

• to establish personal contact with potential customers, stakeholders and multipliers
• to increase the visibility and awareness of the company
• to discover and accompany current changes and developments in the industry in real time
• to get to know your own target groups better through analyses on social media

strategy and consulting

editorial office and content

community management

advertising

campaigns

analysis

Spontaneous, creative, but always with foresight

Which content you use to reach your target groups

Most companies have more to say than they think. As part of a well-thought-out communications strategy, social media has points of contact with PR, marketing, service, sales and HR. The challenge is to stand out in the flood of information in order to be seen by one’s own target groups. Therefore, the most relevant content for the appropriate target group should always be created on the right channel in order to awaken interactions.

Always in dialogue with your target group

How to Build a Social Media Network

Social networks contain users with a wide variety of interests. The platforms can be used to establish direct and uncomplicated contacts with potential customers and employees, stakeholders and multipliers – including journalists, politicians and influencers. The dialogue and exchange with them increases the visibility and thus the awareness of the company. At the same time, companies always stay informed about current changes and developments in the industry.

Everything under control without micromanagement

You give us input, we turn it into content

Companies should play on their social media channels several times a week. Comments and messages from other users require a timely response. We make it easy for you: We create appealing content from the messages and materials you provide – always in line with the agreed communication strategy. How much you are involved in the process is up to you – and of course nothing is posted without your approval. So you always have everything under control with just a few clicks, but nothing on your desk.

References Public Relations