For the established industry congress Forum Solarpraxis | Neue Energiewelt we designed and implemented a B2B advertising campaign for print and online. The campaign was designed to activate both existing and new customers and encourage them to participate in the congress. In view of the large number of new competitor offers, the campaign was intended to present the conference as both a self-confident industry leader and “original” on the one hand, and to emphasise the innovative and new on the other.
Since the majority of the competing events have a similar mix of topics and even identical speakers, we have opted for an emotional approach that ironically focuses on the real reasons for attending the conference. The informal ultimately beats the concrete transfer of knowledge or the obligatory look into the future becomes a look into the glass ball. The motifs trace the themes exaggeratedly, without completely tilting them into the grotesque – even if it seems absurd, the protagonists could still be serious about it.
The various motifs were implemented both as print ads and as banners in various formats and sizes.

Services
• marketing concept advertising campaign
• layout
References Marketing and Design
Effie Award
Campaign wins Oscar for efficient brand communication
Conexio
Marketing for conferences of the innovative energy industry
Marketing and PR for myenergi
Cross-media communication for green wallbox manufacturer
Renewable energies in municipalities
Brochure on the status of the energy transition, technology options and model projects
Tesvolt Marketing Concept
Tesvolt marketing concept with corporate design, advertising campaign, concepts for product documentation, product design and website
Wind industry in Germany
Industry report of the wind industry in Germany. Provides an overview of the current state of development and an overview of German companies
Energis PV-Online calculator
PV calculator as lead generator for the Saarland energy supplier Energis
Zebotec PV yield data portal
Server-based yield data portall for investors of photovoltaic systems
Biogas: an all-rounder
Sunbeam produces the image brochures "Multitalent Biogas" and presents the most important players in the sector.
renewables – Made in Germany
Image catalogues for the export of German companies: Export Marketing Package from dena