HiTHIUM - European market launch
Founded in 2019, stationary energy storage manufacturer Hithium first began shipping battery products in 2022.
They asked for our support when they decided to enter the global market and launch a new global brand identity, introducing it worldwide starting at EES/Intersolar 2023 in Munich.
We were tasked in February 2023 with identifying, designing, and launching Hithium’s global brand in four months, with the new global website to go live in mid-May, a month before the EES trade fair.
With our expertise in brand-building, marketing, and communications in the renewable energy sector, we were able to take on this enormous challenge successfully.
We were aided by the clarity of Hithium’s requests, fast and agile workflows and decision-making, and their authentically open, cooperative corporate culture! In fact, that culture inspired the first iteration of the global brand identity. Through 2023 we built on the initial brand-building, website, and trade fair work together to provide Hithium with a full palette of marketing and communications support.
Our services for HiTHIUM
Global brand identity
- Brand strategy
- Brand personality
- Corporate design with manual and templates
- Key visuals, photos, and strategic messaging
- Website (in English, German, and Italian):
https://hithium.com/en/
Marketing
- Print and online advertising campaign
- Product documents, such as data sheets
- Photos and videos: Concept, strategy, content and production management
- Speaker slots in high-level events, e.g. PV Magazine Roundtable Europe
- Events: concepts and content, such as backdrops, merchandising, speeches
Global PR
- Communication concept
- Press releases
- Creation of various texts and content
- Crisis communications guidelines and consulting
- Intercultural communication consulting
- Social Media Posts
Bloomberg BNEF’s “Energy Storage System Cost Survey 2023,” published 26. December 2023, provides one metric of our success: In just over half a year after their global market entry, Hithium was already known and ranked as bankable by 37% of industry professionals surveyed.
Trade fair and interview films
HiTHIUM website for European market entry in 2023
Since we later decided against a strong regional presence with a focus on the national needs of the target groups, we are showing screenshots of the site under our conceptual direction from the beginning of 2024.
Print design
Marketing and PR for SMARTFOX
Households only use around 30 percent of the solar power from their roof themselves, the rest is uneconomically fed into the power grid. With the intelligent energy management system from SMARTFOX, however, homeowners can use up to 98 percent of their solar power themselves – and also save around 40 percent on heating costs.
The energy manager is compatible with devices from other manufacturers. And fits perfectly with the wallboxes and heating elements from SMARTFOX.
Our services
- Developemnt of marketing and PR strategy
- Campain management
- Online marketing
- Social media marketing
- Creation of marketing material
- Exhibition stand concept
- Public relations
- Media planning
- Website development
Marketing and PR for SMARTFOX
As the lead agency for the German market, Sunbeam has developed a communication strategy that targets both B2B and B2C. With press work and posts on LinkedIn and Facebook, we get SMARTFOX talked about among installers and homeowners. We develop advertising material, create advertisements and are constantly coming up with ideas on how we can help SMARTFOX attract new specialist partners and collect end customer leads.
Information flyer for installers and wholesalers
Banner Ads
Social Media Ads
Mobile exhibition stand
Conexio
CONEXIO is one of the most important event organisers in the field of renewable energies. For several years, Sunbeam has been supporting CONEXIO with strategy, PR, social media and ongoing support in the design and creation of all event materials from giveaways to the guidance system in the location. We generate content from talks and presentations – live and on site. But we also develop editorial content before and after the event in various forms, from social media postings, interviews, banners to postcards – online and offline.
For each event, we emphasise its own character, address different target groups and thematically coordinate the design, including the annually changing key visuals.
Services
• Marketing Consulting
• Corporate design development
• Social media
• Ads & banners
• Brochures, flyers, posters
• Illustration
• Guidance systems
One focus of CONEXIO’s communication is the social media channels. In 2019 alone, approximately 70 postings were published on various channels. In addition, 30 print ads and 160 online banners were launched. Here are a few examples:
Marketing and PR for myenergi
myenergi has developed a smart wallbox for the home that always fits and is already the market leader in the UK. The Wallbox, called zappi, is as simple as it is ingenious and enables charging with 100 % solar energy.
Services
• Concept and strategy development
• Campaign management
• Design
• Press releases and distribution
• Professional articles
• Media planning
• Event organisation
• Journalist support
• Online Marketing
• Print
As lead agency for the DACH region, Sunbeam has developed a communication strategy that targets both B2B and B2C. We placed myenergi in print and online media with an advertising campaign and also get the start-up talked about to installers and end customers through PR such as trade articles and interviews. We develop a range of advertising materials, plan events and generate ideas on an ongoing basis to provide myenergi with the best possible support for its market entry.
Renewable energies in municipalities
This brochure contains a selection of successful renewable energy solutions that are suitable for application in municipalities. Information on the most important sectors and the current state of the energy transition is explained, as well as different technology options and the possibilities for application in municipalities. The brochure also contains model projects that have been successfully implemented in Europe, the Russian Federation and Central Asia. It was produced in German, Russian and English.
Sunbeam developed the concept together with the German Energy Agency (dena) and was responsible for the editing, most of the illustrations and the design.
Services
• Concept
• Text creation
• Editorial design
• Layout
• Picture editing
• Illustration
• Typesetting
• Project Management
You can click through the brochure here.
New Energy World 2017 campaign
For the established industry congress Forum Solarpraxis | Neue Energiewelt we designed and implemented a B2B advertising campaign for print and online. The campaign was designed to activate both existing and new customers and encourage them to participate in the congress. In view of the large number of new competitor offers, the campaign was intended to present the conference as both a self-confident industry leader and “original” on the one hand, and to emphasise the innovative and new on the other.
Advertising motifs of the campaign
Since the majority of the competing events have a similar mix of topics and even identical speakers, we have opted for an emotional approach that ironically focuses on the real reasons for attending the conference. The informal ultimately beats the concrete transfer of knowledge or the obligatory look into the future becomes a look into the glass ball. The motifs trace the themes exaggeratedly, without completely tilting them into the grotesque – even if it seems absurd, the protagonists could still be serious about it.
The various motifs were implemented both as print ads and as banners in various formats and sizes.
Services
• marketing concept advertising campaign
• layout
Tesvolt Marketing Concept
For the young German battery manufacturer Tesvolt we created a comprehensive integrated marketing concept and implemented it with a bundle of measures. This includes a corporate design, concepts for PR, website and technical marketing as well as an advertising campaign and ongoing support.
Corporate Design
The big goal was to create an unmistakable brand presence that would convey the fresh appeal of the start-up on the one hand and reflect the solidity and reliability of Tesvolt products on the other. The striking corporate design creates this arch with the help of its spring green/white/grey colour palette, which gives the brand a high recognition value. The consistent use of the corporate design from letterhead to trade fair stand to promotional gifts has paid off for the brand and helped to make Tesvolt known in the market within a very short time.
Advertising image campaign in print and online media
The aim of the B2B image campaign was to make TESVOLT known in the market and to anchor it as a premium provider. The ads are always written in the “If…, then…” style. The advertising motifs focus on photos of people (users) who were usually able to solve a specific problem thanks to a test memory. A semi-transparent green color gradient overlays the ad motif and ensures an unmistakable appearance and high recognition value.
Services
• marketing concept
• corporate design
• advertising campaign
• layout image brochure, data sheets, etc.
• booth
• illustrations
• screendesign website
As part of our ongoing support, we support Tesvolt with PR services (global) and various marketing services such as media planning or the creation of campaigns, advertisements and banners.
Technical data sheets of TESVOLT products
Wind industry in Germany
The brochures present background information on wind energy as well as data, potentials and companies. Among other things, the brochure shows where jobs are created, what export potentials turbine manufacturers have and how traditional medium-sized companies benefit from wind energy. Infographics and photos from the production, assembly and operation of wind turbines provide a picture of the development status of the industry. The editorial section presents figures and connections such as market development, profitability and technology. The company section presents companies and service providers.
left: Media data 2016 for the acquisition of advertisers, middle: website, right: Cover and inside of brochure 2016
Sunbeam developed the concept in 2005 in cooperation with Solarpraxis AG. The industry associations VDMA Power Systems and Bundesverband Windenergie e.V. were involved in order to promote the acceptance of the companies, then the product later passed over.
The data of the participating companies, the editing and the translation of the contributions were managed and edited using an online editorial system specially developed by Sunbeam. The content was published on the multilingual website via an XML interface.
Services
• content concept
• product development
• editorial design
• layout
• picture editing
• illustration
• print monitoring
• project management
• website
Client
initially on our own behalf,
then Bundesverband WindEnergie e.V. (German Wind Energy Association)
Contact person
Design of the brochures before adaptation to the design of the Bundesverband WindEnergie.
Biogas: an all-rounder
In cooperation with the Fachverband Biogas e. V., a total of 4 editions of the image brochure “biogas an all-rounder – New opportunities for agriculture, industry and the environment” were published. The special publications present the main players in the German biogas industry and offer a comprehensive overview of current developments and the performance of the German biogas industry.
We were responsible for the implementation of the 100-page reports, from the conception to the editorial design and the typesetting of numerous concise illustrations to the coordination and printing.
services
• content concept
• financing concept
• acquisition of participants
• editorial office
• editorial design
• layout
• photography
• illustration
• picture editing
• print monitoring
• project management
The brochures have been published alternately in German and English since 2008. With these reports, the German biogas industry presents itself to an international audience in numerous editorial articles on the topics of technologies, possibilities and the future of biogas use. In addition, around 100 companies – including full-service providers as well as suppliers, operators, planners and consultants – present their services and products.
Client
on our own behalf in cooperation with the Fachverband Biogas e.V. (German Biogas Association)
Contact person
Just click through the German edition 2016
renewables – Made in Germany
The industry catalogue “renewables – Made in Germany” was published annually by the German Energy Agency (dena) as part of the BMWi’s Renewable Energy Export Initiative. The five-language publication provided information on various technologies and presented various German companies from all areas of renewable energy with their products and services.
Media data, website and double page Russian
Since the first edition in 2004, Sunbeam has maintained this publication and a corresponding website. She developed the content concept, editorial design and logo of the campaign. The data of the participating companies, the editing and translation of the contributions were managed and processed with an online editing system specially developed by Sunbeam. The content was published on the multilingual website via an XML interface.
Services
• Concept
• Editorial office
• Editorial Design
• Layout
• Photography
• Picture editing
• Illustration
• Printing support
• Project management
We have adapted our editorial design to dena’s highly changeable corporate design.
Solar Calculator Suncheck APP
We have developed the SUNCheck app for RWE in addition to the solar calculator. This means that sellers and craftsmen can quickly calculate the specific yield as well as determine roof pitch and orientation in the customer discussion.
Services
• Concept
• Engineering
• Calculations
• Interface design
• UX design
• Programming
In an extended version, the app can also calculate the actual savings potential and the internal consumption rate. The app is available for iOS and Android and can be flexibly adapted to your corporate design.
The user is guided comfortably through the APP by means of simple inputs and can thus get a good impression of the possible yields of a future PV system – even without any prior technical knowledge. The resulting interest benefits the provider of the APP directly as lead.
SmartFlex
For the ambitious EU project “SmartFlex Solar Facades”, Sunbeam provides several services from a single source: We are responsible for pan-European public relations and supervise workshops in which the project results are discussed and solar prototypes are tested. Also the design for the SmartFlex marketing materials and the design of the website in a modern, responsive design as well as the content of the site is in our hands.
Services PR
• PR strategy
• International PR
• Event organization
• Press conferences
• Press monitoring
• Online PR
• Professional articles
• Support for journalists
• Editorial office
Services Design
• Corporate Design
• Logos and icons
• Layout
• Photography
• Illustration
• Picture editing
• Web design
• Responsive Design
• TYPO3
SmartFlex “enables individually designed solar facades in a wide range of colours and shapes that are produced on an industrial scale. Using the SmartFlex software, architects can plan their facades simply and intuitively and then transfer the data directly to a production line. The first production line for tailor-made solar façades is located in Vilnius, Lithuania, in the factory of the solar module manufacturer Via Solis.
Sunbeam developed corporate design, logo, concept and text for website, flyers, advertisements, banners and rollups. The leaflet in an unusual format is used by the project partners to inspire façade builders and architects for the idea of flexible and economical solar façades.
