PR for ecocoach
In private homes, multi-storey residential buildings and commercial properties, the connection of building automation, smart home, energy system and electric mobility is on the rise. Ecocoach has developed a system that allows installers, residents of private homes and companies to take advantage of all the benefits of integration easily and conveniently. We support the company with classic PR measures and develop content marketing measures in which advertising and multi-level content strategies are intertwined.
Services
• PR strategy
• Content Marketing
• Social Media Consulting
• White papers
• Professional articles
• Press releases
• Trade fair PR
• International PR
The guide „Speicher, Gebäudeautomation und E-Mobility verbinden“ is aimed at installers and planners. It summarizes what is important in systems that combine smart home, photovoltaics, electricity storage and e-mobility. The Sunbeam team developed and produced the 15-page PDF and designed the associated content marketing campaign, which included landing pages, PR and content-based advertising in trade media and social media. More information here.
ecovolta PR
ecovolta is a Swiss technology company specializing in the development and production of high-performance battery systems and eMobility solutions. We consult ecovolta in all questions of online and offline corporate communications, design PR measures and implement them. To do so, we work with media and target groups from different industry segments such as boat building, vehicle construction and logistics.
Services
• PR strategy
• International PR
• online PR
• event PR
• editorial office
The focus of ecovolta is on electromobility. The patented construction principle of ecovolta battery systems enables fully automated series production of high-current batteries that do not require active cooling. Battery and drive solutions are developed and tested in the company’s own research and development department. ecovolta is a division of the technology company ecocoach AG and is headquartered in Brunnen, where the ecovolta Swissfactory manufacturing plant is also located.
Campaign »Unser Ener – Mach mit!«
The campaign »Unser Einer – Mach mit!« (“Our One – Join in!”) of the Ministry for environment, forests and consumer protection in Rhineland-Palatinate informed owners of private homes and owners of building owners in Rhineland-Palatinate about energy-efficient building & reorganization and energized to it to go through.
Sunbeam was responsible for PR consulting, editing of technical information and editorial work. In addition, we worked with the Ministry to build a network of energy consultants, consumer centres, craftsmen’s guilds, and chambers of engineers and architects that met several times a year and actively supported the campaign.
Services PR
• PR consulting
• professional articles
• Editing of the website
• Establishment and moderation of a network of energy consultants, consumer centres, tradesmen’s guilds and chambers of engineers and architects
Environment Minister Margit Conrad at the presentation of the campaign “Unser Ener – Mach mit!”
Client
Ministerium für Umwelt, Forsten und Verbraucherschutz in Rheinland-Pfalz
Contact person
Context/Situation
The climate goals of the German Federal Government cannot be achieved without increasing the efficiency of buildings. At the same time, the renovation rate has been stagnating for years. According to the principle that “every house is different”, the »Unser Einer« campaign should reduce information deficits and lower the hurdles to finding out about subsidy programmes and the energetic optimisation of buildings.
goal
To sensitize homeowners and building owners in Rhineland-Palatinate to the topic of energy efficiency in construction and to inform them about the possibilities of refurbishment and new construction, to establish a network of multipliers.
measures
• Development and support Our energy partner network
• Nationwide action days: project management, support of the organisers, preparation of individual press releases, launch of contributions
• Our Ener Competition: Conducting a competition for homeowners, supervising the jury, reviewing the competition entries – Additional action: Solarinitiative 2015 zur Förderung von Photovoltaik und Solarthermie (Solar Initiative 2015 for the Promotion of Photovoltaics and Solar Thermal Energy)
outcome
The number of individual measures of energy-related building modernisation promoted by KfW in Rhineland-Palatinate almost tripled between 2007 and 2009. Whereas in 2007 there were 1,339 individual measures supported, in 2009 the figure had already risen to 3,303. From 2006 to September 2010 KfW’s programmes triggered a total financing volume of EUR 1.74 billion in the state.
Print ads of the campaign
Simply click through the information brochure
New Energy World 2017 campaign
For the established industry congress Forum Solarpraxis | Neue Energiewelt we designed and implemented a B2B advertising campaign for print and online. The campaign was designed to activate both existing and new customers and encourage them to participate in the congress. In view of the large number of new competitor offers, the campaign was intended to present the conference as both a self-confident industry leader and “original” on the one hand, and to emphasise the innovative and new on the other.
Advertising motifs of the campaign
Since the majority of the competing events have a similar mix of topics and even identical speakers, we have opted for an emotional approach that ironically focuses on the real reasons for attending the conference. The informal ultimately beats the concrete transfer of knowledge or the obligatory look into the future becomes a look into the glass ball. The motifs trace the themes exaggeratedly, without completely tilting them into the grotesque – even if it seems absurd, the protagonists could still be serious about it.
The various motifs were implemented both as print ads and as banners in various formats and sizes.
Services
• marketing concept advertising campaign
• layout
Tesvolt Marketing Concept
For the young German battery manufacturer Tesvolt we created a comprehensive integrated marketing concept and implemented it with a bundle of measures. This includes a corporate design, concepts for PR, website and technical marketing as well as an advertising campaign and ongoing support.
Corporate Design
The big goal was to create an unmistakable brand presence that would convey the fresh appeal of the start-up on the one hand and reflect the solidity and reliability of Tesvolt products on the other. The striking corporate design creates this arch with the help of its spring green/white/grey colour palette, which gives the brand a high recognition value. The consistent use of the corporate design from letterhead to trade fair stand to promotional gifts has paid off for the brand and helped to make Tesvolt known in the market within a very short time.
Advertising image campaign in print and online media
The aim of the B2B image campaign was to make TESVOLT known in the market and to anchor it as a premium provider. The ads are always written in the “If…, then…” style. The advertising motifs focus on photos of people (users) who were usually able to solve a specific problem thanks to a test memory. A semi-transparent green color gradient overlays the ad motif and ensures an unmistakable appearance and high recognition value.
Services
• marketing concept
• corporate design
• advertising campaign
• layout image brochure, data sheets, etc.
• booth
• illustrations
• screendesign website
As part of our ongoing support, we support Tesvolt with PR services (global) and various marketing services such as media planning or the creation of campaigns, advertisements and banners.
Technical data sheets of TESVOLT products
Wind industry in Germany
The brochures present background information on wind energy as well as data, potentials and companies. Among other things, the brochure shows where jobs are created, what export potentials turbine manufacturers have and how traditional medium-sized companies benefit from wind energy. Infographics and photos from the production, assembly and operation of wind turbines provide a picture of the development status of the industry. The editorial section presents figures and connections such as market development, profitability and technology. The company section presents companies and service providers.
left: Media data 2016 for the acquisition of advertisers, middle: website, right: Cover and inside of brochure 2016
Sunbeam developed the concept in 2005 in cooperation with Solarpraxis AG. The industry associations VDMA Power Systems and Bundesverband Windenergie e.V. were involved in order to promote the acceptance of the companies, then the product later passed over.
The data of the participating companies, the editing and the translation of the contributions were managed and edited using an online editorial system specially developed by Sunbeam. The content was published on the multilingual website via an XML interface.
Services
• content concept
• product development
• editorial design
• layout
• picture editing
• illustration
• print monitoring
• project management
• website
Client
initially on our own behalf,
then Bundesverband WindEnergie e.V. (German Wind Energy Association)
Contact person
Design of the brochures before adaptation to the design of the Bundesverband WindEnergie.
Energis PV-Online calculator
The largest energy provider in Saarland, Energis, wanted to generate its own leads with the help of a PV computer. Energis chose the Sunbeam solar calculator. Thanks to the server-based architecture with API, Energis is able to deploy the computer on various landing pages and even provide it to its subsidiaries.
The implementation took place in a two-stage design. In this variant, users can first carry out a quick design and obtain an approximate result in just a few seconds. You then have the choice of either requesting a consultation or carrying out a detailed design independently using our Google Map module, which not only calculates the size of the available roof area, but also the exact orientation of the roof.
Translated with www.DeepL.com/Translator
Services
• Concept
• Engineering
• Calculations
• Interface design
• UX design
• Programming
• HTML/CSS
• Responsive web design
• App development
Based on the location and roof data, the PV calculator determines the specific irradiation and the optimum system size in the form of a suitable solar package. On this basis, the solar yield, various economic aspects and the rate of self-sufficiency and own consumption are then calculated.
Energis can adjust the default values (e. g. electricity price or consumption) as well as all variables (e. g. remuneration from the Renewable Energy Sources Act, module properties, etc.) in its own backend at any time.
Zebotec PV yield data portal
The company Zebotec takes over the management of larger PV systems as a service provider. It was looking for a way to provide investors or other users without a technical focus with access to plant information. All necessary information was available in the software for monitoring the systems.
However, since the use of this software requires training and costly licenses must be purchased for each user, we were commissioned to create an appropriate application that works with the existing data, is user-friendly, is limited to displaying the necessary data and minimizes the costs for additional users.
Services
• concept
• engineering
• calculations
• interface design
• UX design
• programming
• HTML/CSS
• Responsive Web Design
As a result, we have programmed an application that visualises the yield data for various periods (year/month/day) and also provides information on the operating status of the plant. Each user can have access to any number of PV systems.
The server-based yield data portal is based on the existing software solution, but has its own user administration. Users can access the data via any web browser.
The interface is designed to be fully responsive so that the user can access it from any device (e.g. mobile phone, PC or tablet).
Biogas: an all-rounder
In cooperation with the Fachverband Biogas e. V., a total of 4 editions of the image brochure “biogas an all-rounder – New opportunities for agriculture, industry and the environment” were published. The special publications present the main players in the German biogas industry and offer a comprehensive overview of current developments and the performance of the German biogas industry.
We were responsible for the implementation of the 100-page reports, from the conception to the editorial design and the typesetting of numerous concise illustrations to the coordination and printing.
services
• content concept
• financing concept
• acquisition of participants
• editorial office
• editorial design
• layout
• photography
• illustration
• picture editing
• print monitoring
• project management
The brochures have been published alternately in German and English since 2008. With these reports, the German biogas industry presents itself to an international audience in numerous editorial articles on the topics of technologies, possibilities and the future of biogas use. In addition, around 100 companies – including full-service providers as well as suppliers, operators, planners and consultants – present their services and products.
Client
on our own behalf in cooperation with the Fachverband Biogas e.V. (German Biogas Association)
Contact person
Just click through the German edition 2016
renewables – Made in Germany
The industry catalogue “renewables – Made in Germany” was published annually by the German Energy Agency (dena) as part of the BMWi’s Renewable Energy Export Initiative. The five-language publication provided information on various technologies and presented various German companies from all areas of renewable energy with their products and services.
Media data, website and double page Russian
Since the first edition in 2004, Sunbeam has maintained this publication and a corresponding website. She developed the content concept, editorial design and logo of the campaign. The data of the participating companies, the editing and translation of the contributions were managed and processed with an online editing system specially developed by Sunbeam. The content was published on the multilingual website via an XML interface.
Services
• Concept
• Editorial office
• Editorial Design
• Layout
• Photography
• Picture editing
• Illustration
• Printing support
• Project management
We have adapted our editorial design to dena’s highly changeable corporate design.
power calculator
With the power calculator to the right battery storage
With the storage computer, homeowners can quickly and easily find out how much electricity they could actually save from the grid with a PV system and battery storage. The online tool shows the possible share of own consumption and degree of self-sufficiency and recommends the optimum storage size for the respective household.
Services
• programming
• screen design
• layout
• illustration
• editorial office
• engineering
The calculations are based on a consumption profile that reflects a typical single-family household. In contrast to standard computers, it is based on the assumption that the family consumes electricity in the evenings and at weekends rather than during the day during the week. The load profile has been developed in cooperation with the Berlin University of Applied Sciences.
Particularly pleasant for the user: The calculation result appears at the same time as the personal data is entered, e.g. annual household electricity consumption. Thanks to the responsive programming, the calculator can also be used on various end devices such as tablets and smartphones.
Solar Calculator Suncheck APP
We have developed the SUNCheck app for RWE in addition to the solar calculator. This means that sellers and craftsmen can quickly calculate the specific yield as well as determine roof pitch and orientation in the customer discussion.
Services
• Concept
• Engineering
• Calculations
• Interface design
• UX design
• Programming
In an extended version, the app can also calculate the actual savings potential and the internal consumption rate. The app is available for iOS and Android and can be flexibly adapted to your corporate design.
The user is guided comfortably through the APP by means of simple inputs and can thus get a good impression of the possible yields of a future PV system – even without any prior technical knowledge. The resulting interest benefits the provider of the APP directly as lead.