Campaign »Unser Ener – Mach mit!« | Sunbeam Communications

The campaign »Unser Einer – Mach mit!« (“Our One – Join in!”) of the Ministry for environment, forests and consumer protection in Rhineland-Palatinate informed owners of private homes and owners of building owners in Rhineland-Palatinate about energy-efficient building & reorganization and energized to it to go through.

Sunbeam was responsible for PR consulting, editing of technical information and editorial work. In addition, we worked with the Ministry to build a network of energy consultants, consumer centres, craftsmen’s guilds, and chambers of engineers and architects that met several times a year and actively supported the campaign.

Services PR

• PR consulting
• professional articles
• Editing of the website
• Establishment and moderation of a network of energy consultants, consumer centres, tradesmen’s guilds and chambers of engineers and architects

Environment Minister Margit Conrad at the presentation of the campaign “Unser Ener – Mach mit!”

Client

Ministerium für Umwelt, Forsten und Verbraucherschutz in Rheinland-Pfalz

Contact person

German Lewizki

Context/Situation

The climate goals of the German Federal Government cannot be achieved without increasing the efficiency of buildings. At the same time, the renovation rate has been stagnating for years. According to the principle that “every house is different”, the »Unser Einer« campaign should reduce information deficits and lower the hurdles to finding out about subsidy programmes and the energetic optimisation of buildings.

goal

To sensitize homeowners and building owners in Rhineland-Palatinate to the topic of energy efficiency in construction and to inform them about the possibilities of refurbishment and new construction, to establish a network of multipliers.

measures

• Development and support Our energy partner network
• Nationwide action days: project management, support of the organisers, preparation of individual press releases, launch of contributions
• Our Ener Competition: Conducting a competition for homeowners, supervising the jury, reviewing the competition entries – Additional action: Solarinitiative 2015 zur Förderung von Photovoltaik und Solarthermie (Solar Initiative 2015 for the Promotion of Photovoltaics and Solar Thermal Energy)

outcome

The number of individual measures of energy-related building modernisation promoted by KfW in Rhineland-Palatinate almost tripled between 2007 and 2009. Whereas in 2007 there were 1,339 individual measures supported, in 2009 the figure had already risen to 3,303. From 2006 to September 2010 KfW’s programmes triggered a total financing volume of EUR 1.74 billion in the state.