HiTHIUM - European market launch
Founded in 2019, stationary energy storage manufacturer Hithium first began shipping battery products in 2022.
They asked for our support when they decided to enter the global market and launch a new global brand identity, introducing it worldwide starting at EES/Intersolar 2023 in Munich.
We were tasked in February 2023 with identifying, designing, and launching Hithium’s global brand in four months, with the new global website to go live in mid-May, a month before the EES trade fair.
With our expertise in brand-building, marketing, and communications in the renewable energy sector, we were able to take on this enormous challenge successfully.
We were aided by the clarity of Hithium’s requests, fast and agile workflows and decision-making, and their authentically open, cooperative corporate culture! In fact, that culture inspired the first iteration of the global brand identity. Through 2023 we built on the initial brand-building, website, and trade fair work together to provide Hithium with a full palette of marketing and communications support.
Our services for HiTHIUM
Global brand identity
- Brand strategy
- Brand personality
- Corporate design with manual and templates
- Key visuals, photos, and strategic messaging
- Website (in English, German, and Italian):
https://hithium.com/en/
Marketing
- Print and online advertising campaign
- Product documents, such as data sheets
- Photos and videos: Concept, strategy, content and production management
- Speaker slots in high-level events, e.g. PV Magazine Roundtable Europe
- Events: concepts and content, such as backdrops, merchandising, speeches
Global PR
- Communication concept
- Press releases
- Creation of various texts and content
- Crisis communications guidelines and consulting
- Intercultural communication consulting
- Social Media Posts
Bloomberg BNEF’s “Energy Storage System Cost Survey 2023,” published 26. December 2023, provides one metric of our success: In just over half a year after their global market entry, Hithium was already known and ranked as bankable by 37% of industry professionals surveyed.
Trade fair and interview films
HiTHIUM website for European market entry in 2023
Since we later decided against a strong regional presence with a focus on the national needs of the target groups, we are showing screenshots of the site under our conceptual direction from the beginning of 2024.
Print design
Client
HiTHIUM
https://hithium.com/
Contact person
bedurke@sunbeam-communications.com
PR & Social Media BDH
The Federation of the German Heating Industry (BDH) represents 121 member companies that generate around 22 billion euros per year internationally and employ 87,000 people. The association is committed to the heating transition and works to represent the positions of the heating industry in political discourse and policy development. In particular, the BDH supports maintaining a broad range of technical solutions in the heating market as well as the use of all CO2-free and climate-neutral energy sources.
Services
– PR consulting and communications strategy
– Development of the association’s positions und communications
– Managing social media
– Supporting media relations
– Optimization of infographics
We support BDH in improving its public presence and reach and communicating its messages effectively, regularly strengthening the foundation by working with the association to develop its positioning and messages. We also manage the BDH’s social media accounts and provide support with press and media relations.
Social Media
Kunde
Der Bundesverband der Deutschen Heizungsindustrie (BDH)
Ansprechpartner
Marketing and PR for SMARTFOX
Households only use around 30 percent of the solar power from their roof themselves, the rest is uneconomically fed into the power grid. With the intelligent energy management system from SMARTFOX, however, homeowners can use up to 98 percent of their solar power themselves – and also save around 40 percent on heating costs.
The energy manager is compatible with devices from other manufacturers. And fits perfectly with the wallboxes and heating elements from SMARTFOX.
Our services
- Developemnt of marketing and PR strategy
- Campain management
- Online marketing
- Social media marketing
- Creation of marketing material
- Exhibition stand concept
- Public relations
- Media planning
- Website development
Marketing and PR for SMARTFOX
As the lead agency for the German market, Sunbeam has developed a communication strategy that targets both B2B and B2C. With press work and posts on LinkedIn and Facebook, we get SMARTFOX talked about among installers and homeowners. We develop advertising material, create advertisements and are constantly coming up with ideas on how we can help SMARTFOX attract new specialist partners and collect end customer leads.
Information flyer for installers and wholesalers
Banner Ads
Social Media Ads
Mobile exhibition stand
Online PV yield calculator for LG Electronics
LG Electronics offers products in the fields of household appliances, information technology, mobile communications and photovoltaics. The photovoltaic product range includes modules and stationary battery storage.
Sevices
• Concept
• Design
• Programming
• Research of market and funding conditions
• Concept and implementation of the adaptations
LG Electronics was looking for a suitable PV online calculator to win leads in the private customer sector in Germany. After successful implementation and use of the German lead generator, the calculator was adapted for various European markets (Italy, Great Britain, France, the Netherlands and Belgium with two versions for Flanders and Wallonia).
Marketing and PR for RES
We have developed a communication strategy for Germany that is aimed at municipalities and landowners, but also at residents living near wind and solar parks. With marketing and PR, we ensure that RES becomes better known in Germany and show that RES also has the concerns of the region in mind with every planned plant. We rely on press releases and technical articles, various advertising formats and open communication with local citizens.
Services
• Concept and strategy development
• Campaign management
• Press releases and distribution
• Press monitoring
• media planning
• Event organisation
• Journalist support
• Online marketing
RES is the world’s largest independent renewable energy company. RES Group has built solar and wind farms with a total capacity of more than 21 gigawatts and also manages and maintains many plants around the world.
Effie Award
How do you win over craftsmen for a digital roadshow?
Electrical craftsman can not complain about lack of orders or idle time. At the same time, it is being wooed by many manufacturers, who want the tradesman to become a specialist partner for their own product.
Expectations surpassed
Our customer TESVOLT also wanted to win new trade partners with its digital roadshow “TESVOLT Euro Tour” – across Europe. Not only did we succeed, but our client’s conversion target was far exceeded: 1,244 tradespeople registered for the digital roadshow via a well thought-out sales funnel and media mix, and 182 of them became trade partners directly afterwards. In the campaign year 2020, TESVOLT was also able to increase its sales by more than 50% compared to the previous year.
Award-winning!
This also convinced the GWA Effie Award jury, which awarded a silver B2B Effie – the Oscar of the marketing industry – for the campaign in Germany in the “Activation” category.
Who reads where what
Sunbeam was responsible for all media planning in ten European countries. Since the electrical trade is the target group of many of our customers, we know which trade media are mainly read by them. At the same time, we have long-established contacts with the publishers of the important media. This has enabled us to negotiate prominent placements in print and online media at the best prices. This and the right channels contributed significantly to the efficiency of the campaign – and efficiency is a decisive award criterion for the Effie Award, the prize for efficient brand communication. We provided additional reach with PR and advertorials.
The best out of it
The RosenbauerSolbach advertising agency was responsible for the successful marketing campaign. Hand in hand, we brought out the best for TESVOLT and thank all those involved who contributed to this impressive success.
This is what our client says
„Sunbeam simply knows what tradespeople read and how to reach them. We’ve been working with the Berlin team since our inception for a reason; they simply know the renewables industry very well. The top placements in the right media and the PR around the campaign contributed quite significantly to the success of our roadshow.“
Thomas Franken, Marketing & Strategic Expansion at TESVOLT
You want to know how we can support you with marketing and PR?
Contact us!
Conexio
CONEXIO is one of the most important event organisers in the field of renewable energies. For several years, Sunbeam has been supporting CONEXIO with strategy, PR, social media and ongoing support in the design and creation of all event materials from giveaways to the guidance system in the location. We generate content from talks and presentations – live and on site. But we also develop editorial content before and after the event in various forms, from social media postings, interviews, banners to postcards – online and offline.
For each event, we emphasise its own character, address different target groups and thematically coordinate the design, including the annually changing key visuals.
Services
• Marketing Consulting
• Corporate design development
• Social media
• Ads & banners
• Brochures, flyers, posters
• Illustration
• Guidance systems
One focus of CONEXIO’s communication is the social media channels. In 2019 alone, approximately 70 postings were published on various channels. In addition, 30 print ads and 160 online banners were launched. Here are a few examples:
Marketing and PR for myenergi
myenergi has developed a smart wallbox for the home that always fits and is already the market leader in the UK. The Wallbox, called zappi, is as simple as it is ingenious and enables charging with 100 % solar energy.
Services
• Concept and strategy development
• Campaign management
• Design
• Press releases and distribution
• Professional articles
• Media planning
• Event organisation
• Journalist support
• Online Marketing
• Print
As lead agency for the DACH region, Sunbeam has developed a communication strategy that targets both B2B and B2C. We placed myenergi in print and online media with an advertising campaign and also get the start-up talked about to installers and end customers through PR such as trade articles and interviews. We develop a range of advertising materials, plan events and generate ideas on an ongoing basis to provide myenergi with the best possible support for its market entry.
Renewable energies in municipalities
This brochure contains a selection of successful renewable energy solutions that are suitable for application in municipalities. Information on the most important sectors and the current state of the energy transition is explained, as well as different technology options and the possibilities for application in municipalities. The brochure also contains model projects that have been successfully implemented in Europe, the Russian Federation and Central Asia. It was produced in German, Russian and English.
Sunbeam developed the concept together with the German Energy Agency (dena) and was responsible for the editing, most of the illustrations and the design.
Services
• Concept
• Text creation
• Editorial design
• Layout
• Picture editing
• Illustration
• Typesetting
• Project Management
You can click through the brochure here.
PR for DHYBRID POWER SYSTEMS
DHYBRID plans and builds microgrids worldwide – intelligent local grids that can be used to supply islands, resorts, industries and even entire regions with renewable energy reliably and without interruption. For this purpose, the technology company has developed its own software and hardware platform, which is used in over 70 projects worldwide.
Sunbeam assists DHYBRID with international press relations, designs whitepapers and guides, and creates infographics that showcase projects and their results.
Services
• PR strategy
• Editing
• International press release distribution
• Infographics
• Press monitoring
PR for ecocoach
In private homes, multi-storey residential buildings and commercial properties, the connection of building automation, smart home, energy system and electric mobility is on the rise. Ecocoach has developed a system that allows installers, residents of private homes and companies to take advantage of all the benefits of integration easily and conveniently. We support the company with classic PR measures and develop content marketing measures in which advertising and multi-level content strategies are intertwined.
Services
• PR strategy
• Content Marketing
• Social Media Consulting
• White papers
• Professional articles
• Press releases
• Trade fair PR
• International PR
The guide „Speicher, Gebäudeautomation und E-Mobility verbinden“ is aimed at installers and planners. It summarizes what is important in systems that combine smart home, photovoltaics, electricity storage and e-mobility. The Sunbeam team developed and produced the 15-page PDF and designed the associated content marketing campaign, which included landing pages, PR and content-based advertising in trade media and social media. More information here.
ecovolta PR
ecovolta is a Swiss technology company specializing in the development and production of high-performance battery systems and eMobility solutions. We consult ecovolta in all questions of online and offline corporate communications, design PR measures and implement them. To do so, we work with media and target groups from different industry segments such as boat building, vehicle construction and logistics.
Services
• PR strategy
• International PR
• online PR
• event PR
• editorial office
The focus of ecovolta is on electromobility. The patented construction principle of ecovolta battery systems enables fully automated series production of high-current batteries that do not require active cooling. Battery and drive solutions are developed and tested in the company’s own research and development department. ecovolta is a division of the technology company ecocoach AG and is headquartered in Brunnen, where the ecovolta Swissfactory manufacturing plant is also located.