Marketing and PR for RES
We have developed a communication strategy for Germany that is aimed at municipalities and landowners, but also at residents living near wind and solar parks. With marketing and PR, we ensure that RES becomes better known in Germany and show that RES also has the concerns of the region in mind with every planned plant. We rely on press releases and technical articles, various advertising formats and open communication with local citizens.
Services
• Concept and strategy development
• Campaign management
• Press releases and distribution
• Press monitoring
• media planning
• Event organisation
• Journalist support
• Online marketing
RES is the world’s largest independent renewable energy company. RES Group has built solar and wind farms with a total capacity of more than 21 gigawatts and also manages and maintains many plants around the world.
Effie Award
How do you win over craftsmen for a digital roadshow?
Electrical craftsman can not complain about lack of orders or idle time. At the same time, it is being wooed by many manufacturers, who want the tradesman to become a specialist partner for their own product.
Expectations surpassed
Our customer TESVOLT also wanted to win new trade partners with its digital roadshow “TESVOLT Euro Tour” – across Europe. Not only did we succeed, but our client’s conversion target was far exceeded: 1,244 tradespeople registered for the digital roadshow via a well thought-out sales funnel and media mix, and 182 of them became trade partners directly afterwards. In the campaign year 2020, TESVOLT was also able to increase its sales by more than 50% compared to the previous year.
Award-winning!
This also convinced the GWA Effie Award jury, which awarded a silver B2B Effie – the Oscar of the marketing industry – for the campaign in Germany in the “Activation” category.
Who reads where what
Sunbeam was responsible for all media planning in ten European countries. Since the electrical trade is the target group of many of our customers, we know which trade media are mainly read by them. At the same time, we have long-established contacts with the publishers of the important media. This has enabled us to negotiate prominent placements in print and online media at the best prices. This and the right channels contributed significantly to the efficiency of the campaign – and efficiency is a decisive award criterion for the Effie Award, the prize for efficient brand communication. We provided additional reach with PR and advertorials.
The best out of it
The RosenbauerSolbach advertising agency was responsible for the successful marketing campaign. Hand in hand, we brought out the best for TESVOLT and thank all those involved who contributed to this impressive success.
This is what our client says
„Sunbeam simply knows what tradespeople read and how to reach them. We’ve been working with the Berlin team since our inception for a reason; they simply know the renewables industry very well. The top placements in the right media and the PR around the campaign contributed quite significantly to the success of our roadshow.“
Thomas Franken, Marketing & Strategic Expansion at TESVOLT
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Marketing and PR for myenergi
myenergi has developed a smart wallbox for the home that always fits and is already the market leader in the UK. The Wallbox, called zappi, is as simple as it is ingenious and enables charging with 100 % solar energy.
Services
• Concept and strategy development
• Campaign management
• Design
• Press releases and distribution
• Professional articles
• Media planning
• Event organisation
• Journalist support
• Online Marketing
• Print
As lead agency for the DACH region, Sunbeam has developed a communication strategy that targets both B2B and B2C. We placed myenergi in print and online media with an advertising campaign and also get the start-up talked about to installers and end customers through PR such as trade articles and interviews. We develop a range of advertising materials, plan events and generate ideas on an ongoing basis to provide myenergi with the best possible support for its market entry.
Tesvolt PR
The commercial storage manufacturer TESVOLT relies on Sunbeam for its communication. We have developed the PR strategy for the company and are making TESVOLT’s offerings and success story known worldwide. Our services include the planning and editing of press releases, trade articles, newsletter texts and Facebook articles. In addition, we support the TESVOLT team in processing journalist inquiries, organizing press events, media planning and other tasks that arise in the everyday life of an innovative company.
Services
• PR strategy
• campaign development
• press conferences
• International PR
• online PR
• event organization
• journalist support
• media planning
• media partner support
• press monitoring
• editorial office
• professional articles
• Newsletter
TESVOLT has specialized in battery storage systems for commercial enterprises. The company, based in Lutherstadt Wittenberg, Germany, produces storage batteries with the most modern battery cells: prismatic lithium cells from Samsung SDI based on nickel-manganese-cobalt-oxide. TESVOLT storage units work with low voltage as well as with high voltage and can be connected to all power generators: Sun, wind, water, biogas and combined heat and power – On-Grid as well as Off-Grid. All TESVOLT storage tanks are produced in our own production plant in Germany.
TESVOLT was awarded the Hugo-Junkers Prize of the state of Saxony-Anhalt in 2016 for its battery management system.
2018 Tesvolt wins the German Founders Award. The jury rated Tesvolt as one of the most successful start-ups in Germany in recent years.
PR for DHYBRID POWER SYSTEMS
DHYBRID plans and builds microgrids worldwide – intelligent local grids that can be used to supply islands, resorts, industries and even entire regions with renewable energy reliably and without interruption. For this purpose, the technology company has developed its own software and hardware platform, which is used in over 70 projects worldwide.
Sunbeam assists DHYBRID with international press relations, designs whitepapers and guides, and creates infographics that showcase projects and their results.
Services
• PR strategy
• Editing
• International press release distribution
• Infographics
• Press monitoring
PR for ecocoach
In private homes, multi-storey residential buildings and commercial properties, the connection of building automation, smart home, energy system and electric mobility is on the rise. Ecocoach has developed a system that allows installers, residents of private homes and companies to take advantage of all the benefits of integration easily and conveniently. We support the company with classic PR measures and develop content marketing measures in which advertising and multi-level content strategies are intertwined.
Services
• PR strategy
• Content Marketing
• Social Media Consulting
• White papers
• Professional articles
• Press releases
• Trade fair PR
• International PR
The guide „Speicher, Gebäudeautomation und E-Mobility verbinden“ is aimed at installers and planners. It summarizes what is important in systems that combine smart home, photovoltaics, electricity storage and e-mobility. The Sunbeam team developed and produced the 15-page PDF and designed the associated content marketing campaign, which included landing pages, PR and content-based advertising in trade media and social media. More information here.
ecovolta PR
ecovolta is a Swiss technology company specializing in the development and production of high-performance battery systems and eMobility solutions. We consult ecovolta in all questions of online and offline corporate communications, design PR measures and implement them. To do so, we work with media and target groups from different industry segments such as boat building, vehicle construction and logistics.
Services
• PR strategy
• International PR
• online PR
• event PR
• editorial office
The focus of ecovolta is on electromobility. The patented construction principle of ecovolta battery systems enables fully automated series production of high-current batteries that do not require active cooling. Battery and drive solutions are developed and tested in the company’s own research and development department. ecovolta is a division of the technology company ecocoach AG and is headquartered in Brunnen, where the ecovolta Swissfactory manufacturing plant is also located.
Campaign »Unser Ener – Mach mit!«
The campaign »Unser Einer – Mach mit!« (“Our One – Join in!”) of the Ministry for environment, forests and consumer protection in Rhineland-Palatinate informed owners of private homes and owners of building owners in Rhineland-Palatinate about energy-efficient building & reorganization and energized to it to go through.
Sunbeam was responsible for PR consulting, editing of technical information and editorial work. In addition, we worked with the Ministry to build a network of energy consultants, consumer centres, craftsmen’s guilds, and chambers of engineers and architects that met several times a year and actively supported the campaign.
Services PR
• PR consulting
• professional articles
• Editing of the website
• Establishment and moderation of a network of energy consultants, consumer centres, tradesmen’s guilds and chambers of engineers and architects
Environment Minister Margit Conrad at the presentation of the campaign “Unser Ener – Mach mit!”
Client
Ministerium für Umwelt, Forsten und Verbraucherschutz in Rheinland-Pfalz
Contact person
Context/Situation
The climate goals of the German Federal Government cannot be achieved without increasing the efficiency of buildings. At the same time, the renovation rate has been stagnating for years. According to the principle that “every house is different”, the »Unser Einer« campaign should reduce information deficits and lower the hurdles to finding out about subsidy programmes and the energetic optimisation of buildings.
goal
To sensitize homeowners and building owners in Rhineland-Palatinate to the topic of energy efficiency in construction and to inform them about the possibilities of refurbishment and new construction, to establish a network of multipliers.
measures
• Development and support Our energy partner network
• Nationwide action days: project management, support of the organisers, preparation of individual press releases, launch of contributions
• Our Ener Competition: Conducting a competition for homeowners, supervising the jury, reviewing the competition entries – Additional action: Solarinitiative 2015 zur Förderung von Photovoltaik und Solarthermie (Solar Initiative 2015 for the Promotion of Photovoltaics and Solar Thermal Energy)
outcome
The number of individual measures of energy-related building modernisation promoted by KfW in Rhineland-Palatinate almost tripled between 2007 and 2009. Whereas in 2007 there were 1,339 individual measures supported, in 2009 the figure had already risen to 3,303. From 2006 to September 2010 KfW’s programmes triggered a total financing volume of EUR 1.74 billion in the state.
Print ads of the campaign
Simply click through the information brochure
SmartFlex
For the ambitious EU project “SmartFlex Solar Facades”, Sunbeam provides several services from a single source: We are responsible for pan-European public relations and supervise workshops in which the project results are discussed and solar prototypes are tested. Also the design for the SmartFlex marketing materials and the design of the website in a modern, responsive design as well as the content of the site is in our hands.
Services PR
• PR strategy
• International PR
• Event organization
• Press conferences
• Press monitoring
• Online PR
• Professional articles
• Support for journalists
• Editorial office
Services Design
• Corporate Design
• Logos and icons
• Layout
• Photography
• Illustration
• Picture editing
• Web design
• Responsive Design
• TYPO3
SmartFlex “enables individually designed solar facades in a wide range of colours and shapes that are produced on an industrial scale. Using the SmartFlex software, architects can plan their facades simply and intuitively and then transfer the data directly to a production line. The first production line for tailor-made solar façades is located in Vilnius, Lithuania, in the factory of the solar module manufacturer Via Solis.
Sunbeam developed corporate design, logo, concept and text for website, flyers, advertisements, banners and rollups. The leaflet in an unusual format is used by the project partners to inspire façade builders and architects for the idea of flexible and economical solar façades.
Elcore
Sunbeam is responsible for PR at the Munich-based technology company Elcore. Elcore develops and produces highly efficient energy systems based on state-of-the-art fuel cell technology. The agency advises Elcore, plans and organizes the company’s press relations and supervises the editing of press releases.
Leistungen
• PR strategy
• Editorial office
• Support for journalists
• Professional articles
• Media planning
• Event organization
• Press monitoring
Elcore produces the first electricity-generating heating system that generates only as much heat as a conventional single-family home needs. Previous solutions are only economical if there is a high heat demand. In contrast, the Elcore energy system with the fuel cell CHP Elcore 2400 is suitable for all existing or newly built homes. It enables complete heating solutions with procurement and operating costs far below those of comparable electricity-generating heating systems.
Vikram Solar
Sunbeam supports the worldwide press work of the international solar company Vikram Solar. The tasks include consulting, conception and editing of press texts and translation work.
Services
• PR strategy
• Editorial office
• Support for journalists
• International PR
• Online PR
• Professional articles
• Press monitoring
As a leading provider of solar energy solutions, Vikram Solar specializes in the production of highly efficient solar modules and comprehensive EPC solutions. Since 2006, the company has continued the success story of the Vikram Group, which looks back on 40 years of manufacturing experience. With representatives in more than 32 countries, Vikram Solar makes an active contribution to promoting the solar revolution. The products of the Tier 1 PV module manufacturer (Bloomberg Ranking) meet the highest quality, reliability and performance standards. In its role as a fully forward integrated EPC company, Vikram Solar uses world-class technology to implement its solar projects.
Photovoltaik Institut
Sunbeam accompanies the prestigious Photovoltaik-Institut Berlin (PI-Berlin) in its press relations. We have developed the PR strategy and advise the company in its public relations work. We edit press releases and organize the international distribution of press releases.
Services
• PR strategy
• Layout
• Press monitoring
• Online PR
• International PR
• Editorial office
The Photovoltaik-Institut Berlin advises as an independent expert in the planning, construction and operation of PV power plants worldwide. With its experienced team of researchers and engineers, it offers a wide range of planning and testing services. The quality assurance of complex PV projects forms the core of this process. PI Berlin has already supported projects with a total rated output of more than 2 gigawatts (GW) worldwide.
The institute also has an IEC-accredited test laboratory at its German location in Berlin, which tests solar modules for performance, reliability and resistance. Another testing laboratory of the institute is located in Suzhou, China. The tests are conducted according to strict criteria that go beyond the IEC standards.
The institute was founded ten years ago by the PV experts Prof. Dr. Stefan Krauter, Sven Lehmann and Paul Grunow, who is also one of the founders of Solon and Q-Cells.
