Effie Award
How do you win over craftsmen for a digital roadshow?
Electrical craftsman can not complain about lack of orders or idle time. At the same time, it is being wooed by many manufacturers, who want the tradesman to become a specialist partner for their own product.
Expectations surpassed
Our customer TESVOLT also wanted to win new trade partners with its digital roadshow “TESVOLT Euro Tour” – across Europe. Not only did we succeed, but our client’s conversion target was far exceeded: 1,244 tradespeople registered for the digital roadshow via a well thought-out sales funnel and media mix, and 182 of them became trade partners directly afterwards. In the campaign year 2020, TESVOLT was also able to increase its sales by more than 50% compared to the previous year.
Award-winning!
This also convinced the GWA Effie Award jury, which awarded a silver B2B Effie – the Oscar of the marketing industry – for the campaign in Germany in the “Activation” category.
Who reads where what
Sunbeam was responsible for all media planning in ten European countries. Since the electrical trade is the target group of many of our customers, we know which trade media are mainly read by them. At the same time, we have long-established contacts with the publishers of the important media. This has enabled us to negotiate prominent placements in print and online media at the best prices. This and the right channels contributed significantly to the efficiency of the campaign – and efficiency is a decisive award criterion for the Effie Award, the prize for efficient brand communication. We provided additional reach with PR and advertorials.
The best out of it
The RosenbauerSolbach advertising agency was responsible for the successful marketing campaign. Hand in hand, we brought out the best for TESVOLT and thank all those involved who contributed to this impressive success.
This is what our client says
„Sunbeam simply knows what tradespeople read and how to reach them. We’ve been working with the Berlin team since our inception for a reason; they simply know the renewables industry very well. The top placements in the right media and the PR around the campaign contributed quite significantly to the success of our roadshow.“
Thomas Franken, Marketing & Strategic Expansion at TESVOLT
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Conexio
CONEXIO is one of the most important event organisers in the field of renewable energies. For several years, Sunbeam has been supporting CONEXIO with strategy, PR, social media and ongoing support in the design and creation of all event materials from giveaways to the guidance system in the location. We generate content from talks and presentations – live and on site. But we also develop editorial content before and after the event in various forms, from social media postings, interviews, banners to postcards – online and offline.
For each event, we emphasise its own character, address different target groups and thematically coordinate the design, including the annually changing key visuals.
Services
• Marketing Consulting
• Corporate design development
• Social media
• Ads & banners
• Brochures, flyers, posters
• Illustration
• Guidance systems
One focus of CONEXIO’s communication is the social media channels. In 2019 alone, approximately 70 postings were published on various channels. In addition, 30 print ads and 160 online banners were launched. Here are a few examples:
Marketing and PR for myenergi
myenergi has developed a smart wallbox for the home that always fits and is already the market leader in the UK. The Wallbox, called zappi, is as simple as it is ingenious and enables charging with 100 % solar energy.
Services
• Concept and strategy development
• Campaign management
• Design
• Press releases and distribution
• Professional articles
• Media planning
• Event organisation
• Journalist support
• Online Marketing
• Print
As lead agency for the DACH region, Sunbeam has developed a communication strategy that targets both B2B and B2C. We placed myenergi in print and online media with an advertising campaign and also get the start-up talked about to installers and end customers through PR such as trade articles and interviews. We develop a range of advertising materials, plan events and generate ideas on an ongoing basis to provide myenergi with the best possible support for its market entry.
Renewable energies in municipalities
This brochure contains a selection of successful renewable energy solutions that are suitable for application in municipalities. Information on the most important sectors and the current state of the energy transition is explained, as well as different technology options and the possibilities for application in municipalities. The brochure also contains model projects that have been successfully implemented in Europe, the Russian Federation and Central Asia. It was produced in German, Russian and English.
Sunbeam developed the concept together with the German Energy Agency (dena) and was responsible for the editing, most of the illustrations and the design.
Services
• Concept
• Text creation
• Editorial design
• Layout
• Picture editing
• Illustration
• Typesetting
• Project Management
You can click through the brochure here.
Tesvolt PR
The commercial storage manufacturer TESVOLT relies on Sunbeam for its communication. We have developed the PR strategy for the company and are making TESVOLT’s offerings and success story known worldwide. Our services include the planning and editing of press releases, trade articles, newsletter texts and Facebook articles. In addition, we support the TESVOLT team in processing journalist inquiries, organizing press events, media planning and other tasks that arise in the everyday life of an innovative company.
Services
• PR strategy
• campaign development
• press conferences
• International PR
• online PR
• event organization
• journalist support
• media planning
• media partner support
• press monitoring
• editorial office
• professional articles
• Newsletter
TESVOLT has specialized in battery storage systems for commercial enterprises. The company, based in Lutherstadt Wittenberg, Germany, produces storage batteries with the most modern battery cells: prismatic lithium cells from Samsung SDI based on nickel-manganese-cobalt-oxide. TESVOLT storage units work with low voltage as well as with high voltage and can be connected to all power generators: Sun, wind, water, biogas and combined heat and power – On-Grid as well as Off-Grid. All TESVOLT storage tanks are produced in our own production plant in Germany.
TESVOLT was awarded the Hugo-Junkers Prize of the state of Saxony-Anhalt in 2016 for its battery management system.
2018 Tesvolt wins the German Founders Award. The jury rated Tesvolt as one of the most successful start-ups in Germany in recent years.
PR for DHYBRID POWER SYSTEMS
DHYBRID plans and builds microgrids worldwide – intelligent local grids that can be used to supply islands, resorts, industries and even entire regions with renewable energy reliably and without interruption. For this purpose, the technology company has developed its own software and hardware platform, which is used in over 70 projects worldwide.
Sunbeam assists DHYBRID with international press relations, designs whitepapers and guides, and creates infographics that showcase projects and their results.
Services
• PR strategy
• Editing
• International press release distribution
• Infographics
• Press monitoring
PR for ecocoach
In private homes, multi-storey residential buildings and commercial properties, the connection of building automation, smart home, energy system and electric mobility is on the rise. Ecocoach has developed a system that allows installers, residents of private homes and companies to take advantage of all the benefits of integration easily and conveniently. We support the company with classic PR measures and develop content marketing measures in which advertising and multi-level content strategies are intertwined.
Services
• PR strategy
• Content Marketing
• Social Media Consulting
• White papers
• Professional articles
• Press releases
• Trade fair PR
• International PR
The guide „Speicher, Gebäudeautomation und E-Mobility verbinden“ is aimed at installers and planners. It summarizes what is important in systems that combine smart home, photovoltaics, electricity storage and e-mobility. The Sunbeam team developed and produced the 15-page PDF and designed the associated content marketing campaign, which included landing pages, PR and content-based advertising in trade media and social media. More information here.
ecovolta PR
ecovolta is a Swiss technology company specializing in the development and production of high-performance battery systems and eMobility solutions. We consult ecovolta in all questions of online and offline corporate communications, design PR measures and implement them. To do so, we work with media and target groups from different industry segments such as boat building, vehicle construction and logistics.
Services
• PR strategy
• International PR
• online PR
• event PR
• editorial office
The focus of ecovolta is on electromobility. The patented construction principle of ecovolta battery systems enables fully automated series production of high-current batteries that do not require active cooling. Battery and drive solutions are developed and tested in the company’s own research and development department. ecovolta is a division of the technology company ecocoach AG and is headquartered in Brunnen, where the ecovolta Swissfactory manufacturing plant is also located.
Autonomous Agricultural Robot "Rosie" by ETH Zurich uses Ecovolta Batteries
Press Release
Autonomous Agricultural Robot “Rosie” by ETH Zurich uses Ecovolta Batteries
Brunnen/Schwyz, Switzerland, 26. Juni, 2020. The autonomous agricultural robot “Rosie” for herbicide-free weed removal uses lithium-ion batteries from the Swiss battery system manufacturer Ecovolta. „Rosie’s” fully mechanical operating method reduces the use of environmentally harmful weed killers in agriculture, thus protecting the soil, groundwater, and air. The battery-powered prototype was developed at ETH Zurich, one of the world’s leading technical and scientific universities. The project’s official title is Robotic Weeding System “Rowesys”.
“Rosie” is equipped with four wheeled hub motors and individually steerable wheels. The robot pulls four small ploughshares through the soil between the crop rows in the field. This separates the weeds from the roots and transports them to the surface where they wither. Several camera sensors and a powerful on-board computer enable Rosie to distinguish between crops such as sugar beet and weeds. A GPS signal or pre-programmed routes are not necessary, which significantly reduces the operational effort. The entire system is protected against spray and dust.
Ecovolta not only supplied the batteries for the project but is one of „Rosie’s” sponsors along with 20 other well-known companies. Andrea Cavelti, Electrical Lead of the project at ETH Zurich: “ Ecovolta’s lithium-ion batteries offer a plug-and-play solution with a high safety standard; these factors were very decisive for our focus project, which was marked by time pressure. Thanks to the high energy density combined with dust and water protection, the battery is perfectly tailored for use in an agricultural robot.”
In addition to the battery management system, the Ecovolta solution’s use of an electrolytically nickel-plated cold strip ensures a particularly high level of safety. With its help, defective lithium-ion battery cells are automatically separated from the rest of the battery pack during increased current flows. The special construction principle of the battery packs provides an energy density of 480 Wh per liter.
press contact
German Lewizki
Phone +49 | 30 | 2218382 – 50
Email lewizki@sunbeam-communications.com
About ecovolta
The Swiss ecovolta produces customised high-capacity battery systems and e-mobility solutions. The company’s patented design enables the fully automated series production of high-current capable batteries which do not need active cooling. Battery and drive solutions are developed and tested in the in-house research and development area. ecovolta is a division of the technology company ecocoach AG and has its headquarters in Brunnen/Schwyz, where the production plant ecovolta Swissfactory is located.
www.eco-volta.com/en
Campaign »Unser Ener – Mach mit!«
The campaign »Unser Einer – Mach mit!« (“Our One – Join in!”) of the Ministry for environment, forests and consumer protection in Rhineland-Palatinate informed owners of private homes and owners of building owners in Rhineland-Palatinate about energy-efficient building & reorganization and energized to it to go through.
Sunbeam was responsible for PR consulting, editing of technical information and editorial work. In addition, we worked with the Ministry to build a network of energy consultants, consumer centres, craftsmen’s guilds, and chambers of engineers and architects that met several times a year and actively supported the campaign.
Services PR
• PR consulting
• professional articles
• Editing of the website
• Establishment and moderation of a network of energy consultants, consumer centres, tradesmen’s guilds and chambers of engineers and architects
Environment Minister Margit Conrad at the presentation of the campaign “Unser Ener – Mach mit!”
Client
Ministerium für Umwelt, Forsten und Verbraucherschutz in Rheinland-Pfalz
Contact person
Context/Situation
The climate goals of the German Federal Government cannot be achieved without increasing the efficiency of buildings. At the same time, the renovation rate has been stagnating for years. According to the principle that “every house is different”, the »Unser Einer« campaign should reduce information deficits and lower the hurdles to finding out about subsidy programmes and the energetic optimisation of buildings.
goal
To sensitize homeowners and building owners in Rhineland-Palatinate to the topic of energy efficiency in construction and to inform them about the possibilities of refurbishment and new construction, to establish a network of multipliers.
measures
• Development and support Our energy partner network
• Nationwide action days: project management, support of the organisers, preparation of individual press releases, launch of contributions
• Our Ener Competition: Conducting a competition for homeowners, supervising the jury, reviewing the competition entries – Additional action: Solarinitiative 2015 zur Förderung von Photovoltaik und Solarthermie (Solar Initiative 2015 for the Promotion of Photovoltaics and Solar Thermal Energy)
outcome
The number of individual measures of energy-related building modernisation promoted by KfW in Rhineland-Palatinate almost tripled between 2007 and 2009. Whereas in 2007 there were 1,339 individual measures supported, in 2009 the figure had already risen to 3,303. From 2006 to September 2010 KfW’s programmes triggered a total financing volume of EUR 1.74 billion in the state.
Print ads of the campaign
Simply click through the information brochure
New Energy World 2017 campaign
For the established industry congress Forum Solarpraxis | Neue Energiewelt we designed and implemented a B2B advertising campaign for print and online. The campaign was designed to activate both existing and new customers and encourage them to participate in the congress. In view of the large number of new competitor offers, the campaign was intended to present the conference as both a self-confident industry leader and “original” on the one hand, and to emphasise the innovative and new on the other.
Advertising motifs of the campaign
Since the majority of the competing events have a similar mix of topics and even identical speakers, we have opted for an emotional approach that ironically focuses on the real reasons for attending the conference. The informal ultimately beats the concrete transfer of knowledge or the obligatory look into the future becomes a look into the glass ball. The motifs trace the themes exaggeratedly, without completely tilting them into the grotesque – even if it seems absurd, the protagonists could still be serious about it.
The various motifs were implemented both as print ads and as banners in various formats and sizes.
Services
• marketing concept advertising campaign
• layout
Tesvolt Marketing Concept
For the young German battery manufacturer Tesvolt we created a comprehensive integrated marketing concept and implemented it with a bundle of measures. This includes a corporate design, concepts for PR, website and technical marketing as well as an advertising campaign and ongoing support.
Corporate Design
The big goal was to create an unmistakable brand presence that would convey the fresh appeal of the start-up on the one hand and reflect the solidity and reliability of Tesvolt products on the other. The striking corporate design creates this arch with the help of its spring green/white/grey colour palette, which gives the brand a high recognition value. The consistent use of the corporate design from letterhead to trade fair stand to promotional gifts has paid off for the brand and helped to make Tesvolt known in the market within a very short time.
Advertising image campaign in print and online media
The aim of the B2B image campaign was to make TESVOLT known in the market and to anchor it as a premium provider. The ads are always written in the “If…, then…” style. The advertising motifs focus on photos of people (users) who were usually able to solve a specific problem thanks to a test memory. A semi-transparent green color gradient overlays the ad motif and ensures an unmistakable appearance and high recognition value.
Services
• marketing concept
• corporate design
• advertising campaign
• layout image brochure, data sheets, etc.
• booth
• illustrations
• screendesign website
As part of our ongoing support, we support Tesvolt with PR services (global) and various marketing services such as media planning or the creation of campaigns, advertisements and banners.
Technical data sheets of TESVOLT products
