{"id":74014,"date":"2021-11-18T17:44:37","date_gmt":"2021-11-18T16:44:37","guid":{"rendered":"https:\/\/sunbeam-communications.com\/?p=74014"},"modified":"2022-05-09T21:25:21","modified_gmt":"2022-05-09T19:25:21","slug":"marketing-and-pr-for-res","status":"publish","type":"post","link":"https:\/\/sunbeam-communications.com\/en\/marketing-and-pr-for-res\/","title":{"rendered":"Marketing and PR for RES"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149363&#8243; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;71179&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_column_text]We have developed a communication strategy for Germany that is aimed at municipalities and landowners, but also at residents living near wind and solar parks. With marketing and PR, we ensure that RES becomes better known in Germany and show that RES also has the concerns of the region in mind with every planned plant. We rely on press releases and technical articles, various advertising formats and open communication with local citizens.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-149363&#8243; heading_semantic=&#8221;h4&#8243; text_weight=&#8221;100&#8243; text_height=&#8221;fontheight-357766&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4>Services<\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-105898&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1px&#8221;][vc_column_text]\u2022 Concept and strategy development<br \/>\n\u2022 Campaign management<br \/>\n\u2022 Press releases and distribution<br \/>\n\u2022 Press monitoring<br \/>\n\u2022 media planning<br \/>\n\u2022 Event organisation<br \/>\n\u2022 Journalist support<br \/>\n\u2022 Online marketing[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; expand_height=&#8221;yes&#8221; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;71165&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text]RES is the world&#8217;s largest independent renewable energy company. RES Group has built solar and wind farms with a total capacity of more than 21 gigawatts and also manages and maintains many plants around the world.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_gallery el_id=&#8221;gallery-206047&#8243; medias=&#8221;72725&#8243; gutter_size=&#8221;0&#8243; inner_padding=&#8221;yes&#8221; media_items=&#8221;media|lightbox|original,icon,caption&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_text=&#8221;under&#8221; single_width=&#8221;12&#8243; single_overlay_opacity=&#8221;28&#8243; single_text_visible=&#8221;yes&#8221; single_h_align=&#8221;center&#8221; single_padding=&#8221;0&#8243; single_text_reduced=&#8221;yes&#8221; single_title_family=&#8221;font-130703&#8243; single_title_dimension=&#8221;fontsize-487512&#8243; single_title_weight=&#8221;300&#8243;][\/vc_column][vc_column column_width_percent=&#8221;70&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_weight=&#8221;100&#8243; text_height=&#8221;fontheight-357766&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4>Client<\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-105898&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1px&#8221;][vc_column_text]RES Group[\/vc_column_text][vc_column_text]<a href=\"https:\/\/www.res-group.com\/de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.res-group.com\/de<\/a>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_weight=&#8221;100&#8243; text_height=&#8221;fontheight-357766&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4>Contact<\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-105898&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1px&#8221;][vc_column_text]<a href=\"mailto:vera.neuhaeuser@sunbeam-communications.com\" target=\"_blank\" rel=\"noopener noreferrer\">Vera Neuh\u00e4user<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221; el_height=&#8221;0,5em&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<a href=\"https:\/\/sunbeam-communications.com\/wp-content\/uploads\/2021\/07\/falkenhoehe-steckbrief-210x210mm.pdf\">falkenhoehe-steckbrief-210x210mm<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cross-media communication for the world&#8217;s largest renewable energy company<\/p>\n","protected":false},"author":5,"featured_media":72716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[604,5576],"tags":[5780,5781,624,626,5035,5577,5773,5774],"yst_prominent_words":[841,843,846,1814,2599,2699,2915,3016,4860,5037,571,5350,576,5777,578,5778,582,5779,699,738],"class_list":["post-74014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations-en","category-public-relations-en-2","tag-5773-en","tag-5774-en","tag-photovoltaics","tag-public-relations","tag-626-en","tag-solar-power","tag-wind-turbines","tag-wind-power"],"_links":{"self":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/74014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/comments?post=74014"}],"version-history":[{"count":6,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/74014\/revisions"}],"predecessor-version":[{"id":75898,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/74014\/revisions\/75898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/media\/72716"}],"wp:attachment":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/media?parent=74014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/categories?post=74014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/tags?post=74014"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=74014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}