{"id":66284,"date":"2019-05-17T17:21:07","date_gmt":"2019-05-17T15:21:07","guid":{"rendered":"https:\/\/sunbeam-communications.com\/?p=66284"},"modified":"2019-05-20T10:59:58","modified_gmt":"2019-05-20T08:59:58","slug":"campaign-unser-ener-mach-mit","status":"publish","type":"post","link":"https:\/\/sunbeam-communications.com\/en\/campaign-unser-ener-mach-mit\/","title":{"rendered":"Campaign \u00bbUnser Ener \u2013 Mach mit!\u00ab"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149363&#8243; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;66288&#8243; media_width_percent=&#8221;75&#8243; css_animation=&#8221;left-t-right&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_column_text]The campaign \u00bbUnser Einer \u2013 Mach mit!\u00ab (&#8220;Our One \u2013 Join in!&#8221;) of the Ministry for environment, forests and consumer protection in Rhineland-Palatinate informed owners of private homes and owners of building owners in Rhineland-Palatinate about energy-efficient building &amp; reorganization and energized to it to go through.<\/p>\n<p>Sunbeam was responsible for PR consulting, editing of technical information and editorial work. In addition, we worked with the Ministry to build a network of energy consultants, consumer centres, craftsmen&#8217;s guilds, and chambers of engineers and architects that met several times a year and actively supported the campaign.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_weight=&#8221;100&#8243; text_color=&#8221;color-149363&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4>Services PR<\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-105898&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1px&#8221;][vc_column_text]\u2022 PR consulting<br \/>\n\u2022 professional articles<br \/>\n\u2022 Editing of the website<br \/>\n\u2022 Establishment and moderation of a network of energy consultants, consumer centres, tradesmen&#8217;s guilds and chambers of engineers and architects[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;1&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;61096&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;400&#8243;][vc_column_text]Environment Minister Margit Conrad at the presentation of the campaign &#8220;Unser Ener \u2013 Mach mit!&#8221;[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1513008333826{padding-left: 20px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_weight=&#8221;100&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4><span class=\"font-522352\">Client<\/span><\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-105898&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1px&#8221;][vc_column_text]Ministerium f\u00fcr Umwelt, Forsten und Verbraucherschutz in Rheinland-Pfalz[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_weight=&#8221;100&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4><span class=\"font-522352\">Contact person<\/span><\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-105898&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1px&#8221;][vc_column_text]<a href=\"mailto:german.lewizki@sunbeam-communications.com\">German Lewizki<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_custom_heading text_size=&#8221;h3&#8243;]Context\/Situation[\/vc_custom_heading][vc_column_text]The climate goals of the German Federal Government cannot be achieved without increasing the efficiency of buildings. At the same time, the renovation rate has been stagnating for years. According to the principle that &#8220;every house is different&#8221;, the \u00bbUnser Einer\u00ab campaign should reduce information deficits and lower the hurdles to finding out about subsidy programmes and the energetic optimisation of buildings.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_custom_heading text_size=&#8221;h3&#8243;]goal[\/vc_custom_heading][vc_column_text]To sensitize homeowners and building owners in Rhineland-Palatinate to the topic of energy efficiency in construction and to inform them about the possibilities of refurbishment and new construction, to establish a network of multipliers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_custom_heading text_size=&#8221;h3&#8243;]measures[\/vc_custom_heading][vc_column_text]\u2022 Development and support Our energy partner network<br \/>\n\u2022 Nationwide action days: project management, support of the organisers, preparation of individual press releases, launch of contributions<br \/>\n\u2022 Our Ener Competition: Conducting a competition for homeowners, supervising the jury, reviewing the competition entries &#8211; Additional action: Solarinitiative 2015 zur F\u00f6rderung von Photovoltaik und Solarthermie (Solar Initiative 2015 for the Promotion of Photovoltaics and Solar Thermal Energy)[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_custom_heading text_size=&#8221;h3&#8243;]outcome[\/vc_custom_heading][vc_column_text]The number of individual measures of energy-related building modernisation promoted by KfW in Rhineland-Palatinate almost tripled between 2007 and 2009. Whereas in 2007 there were 1,339 individual measures supported, in 2009 the figure had already risen to 3,303. From 2006 to September 2010 KfW&#8217;s programmes triggered a total financing volume of EUR 1.74 billion in the state.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]Print ads of the campaign[\/vc_custom_heading][vc_gallery el_id=&#8221;gallery-153091&#8243; type=&#8221;carousel&#8221; medias=&#8221;66312,66314&#8243; carousel_lg=&#8221;2&#8243; carousel_md=&#8221;2&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;70&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]Postcard motifs of the campaign[\/vc_custom_heading][vc_separator sep_color=&#8221;color-105898&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1px&#8221;][vc_gallery el_id=&#8221;gallery-102177&#8243; type=&#8221;carousel&#8221; medias=&#8221;66299,66297,66301,66295,66303&#8243; carousel_lg=&#8221;4&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;2&#8243; media_items=&#8221;media|lightbox|original,icon,description&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_nav=&#8221;yes&#8221; carousel_nav_mobile=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_back_color=&#8221;color-xsdn&#8221; single_overlay_color=&#8221;color-149363&#8243; single_overlay_opacity=&#8221;70&#8243; single_h_align=&#8221;center&#8221; single_reduced=&#8221;half&#8221; single_h_position=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_icon=&#8221;fa fa-angle-right&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]Simply click through the information brochure[\/vc_column_text][vc_column_text]<iframe width=\"512px\" height=\"384px\" src=\"https:\/\/www.yumpu.com\/de\/embed\/view\/dCr1qDPbAcTLIzEW\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"><\/iframe><br><a href=\"https:\/\/www.yumpu.com\/de\/document\/view\/62662304\/unser-ener-broschuere\" title=\"Unser-Ener-Broschuere\" target=\"_blank\">Unser-Ener-Broschuere<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Campaign \u00bbUnser Ener \u2013 Mach mit!\u00ab (Our One \u2013 Join in!) of the Ministry for environment, forests and consumer protection in Rhineland-Palatinate<\/p>\n","protected":false},"author":1,"featured_media":62199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[5576,604],"tags":[626],"yst_prominent_words":[3315,3331,3316,3332,3317,3333,3318,3319,3320,3321,3322,3323,3324,3325,3326,3327,3328,3329,643,3330],"class_list":["post-66284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations-en-2","category-public-relations-en","tag-public-relations"],"_links":{"self":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/66284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/comments?post=66284"}],"version-history":[{"count":11,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/66284\/revisions"}],"predecessor-version":[{"id":66355,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/66284\/revisions\/66355"}],"wp:attachment":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/media?parent=66284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/categories?post=66284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/tags?post=66284"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=66284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}