{"id":66237,"date":"2019-05-17T11:38:31","date_gmt":"2019-05-17T09:38:31","guid":{"rendered":"https:\/\/sunbeam-communications.com\/?p=66237"},"modified":"2022-05-09T21:15:42","modified_gmt":"2022-05-09T19:15:42","slug":"forum-new-energy-world-2017","status":"publish","type":"post","link":"https:\/\/sunbeam-communications.com\/en\/forum-new-energy-world-2017\/","title":{"rendered":"New Energy World 2017 campaign"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; css=&#8221;.vc_custom_1497619008224{border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][vc_separator sep_color=&#8221;color-175055&#8243; el_height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;80&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; css=&#8221;.vc_custom_1516638849488{border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text]For the established industry congress Forum Solarpraxis | Neue Energiewelt we designed and implemented a B2B advertising campaign for print and online. The campaign was designed to activate both existing and new customers and encourage them to participate in the congress. In view of the large number of new competitor offers, the campaign was intended to present the conference as both a self-confident industry leader and &#8220;original&#8221; on the one hand, and to emphasise the innovative and new on the other.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text]Advertising motifs of the campaign[\/vc_column_text][vc_gallery el_id=&#8221;gallery-160462&#8243; medias=&#8221;66241,66243,66245&#8243; gutter_size=&#8221;3&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_text=&#8221;under&#8221; single_overlay_color=&#8221;color-175055&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; items=&#8221;eyI2MDY4N19pIjp7InNpbmdsZV93aWR0aCI6IjMiLCJzaW5nbGVfb3ZlcmxheV9jb2xvciI6IiIsInNpbmdsZV9vdmVybGF5X29wYWNpdHkiOiIxIiwic2luZ2xlX3RleHRfYW5pbSI6Im5vIiwic2luZ2xlX2ltYWdlX2FuaW0iOiJubyJ9fQ==&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;80&#8243; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; css=&#8221;.vc_custom_1513115895186{border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text]Since the majority of the competing events have a similar mix of topics and even identical speakers, we have opted for an emotional approach that ironically focuses on the real reasons for attending the conference. The informal ultimately beats the concrete transfer of knowledge or the obligatory look into the future becomes a look into the glass ball. The motifs trace the themes exaggeratedly, without completely tilting them into the grotesque &#8211; even if it seems absurd, the protagonists could still be serious about it.<\/p>\n<p>The various motifs were implemented both as print ads and as banners in various formats and sizes.[\/vc_column_text][vc_single_image media=&#8221;66347&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;bottom-t-top&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;25&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;4&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_weight=&#8221;100&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4><span class=\"font-522352\">Services<\/span><\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-120225&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1&#8243;][vc_column_text]\u2022 marketing concept advertising campaign<br \/>\n\u2022 layout[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;60&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_font=&#8221;font-202503&#8243; text_weight=&#8221;100&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4><span class=\"font-522352\">Client<\/span><\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-120225&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1&#8243;][vc_column_text]Solarpraxis AG[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_font=&#8221;font-202503&#8243; text_weight=&#8221;100&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4><span class=\"font-522352\">Contact person<\/span><\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-120225&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1&#8243;][vc_column_text]<a href=\"mailto:kay.neubert@sunbeam-communications.com\">Kay Neubert<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Advertising campaign for the established industry congress Forum New Energy World<\/p>\n","protected":false},"author":1,"featured_media":66248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[605,606],"tags":[],"yst_prominent_words":[3229,3230,574,3231,643,3232,644,3233,645,3234,683,941,2905,3021,3200,3216,3224,3225,3226,3228],"class_list":["post-66237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","category-marketing"],"_links":{"self":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/66237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/comments?post=66237"}],"version-history":[{"count":8,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/66237\/revisions"}],"predecessor-version":[{"id":66357,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/66237\/revisions\/66357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/media\/66248"}],"wp:attachment":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/media?parent=66237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/categories?post=66237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/tags?post=66237"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=66237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}