{"id":66139,"date":"2019-05-16T16:18:59","date_gmt":"2019-05-16T14:18:59","guid":{"rendered":"https:\/\/sunbeam-communications.com\/?p=66139"},"modified":"2021-04-01T14:36:25","modified_gmt":"2021-04-01T12:36:25","slug":"tesvolt-marketing-concept","status":"publish","type":"post","link":"https:\/\/sunbeam-communications.com\/en\/tesvolt-marketing-concept\/","title":{"rendered":"Tesvolt Marketing Concept"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; css=&#8221;.vc_custom_1497619008224{border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][vc_separator sep_color=&#8221;color-175055&#8243; el_height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;80&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; css=&#8221;.vc_custom_1516638849488{border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text]For the young German battery manufacturer Tesvolt we created a comprehensive integrated marketing concept and implemented it with a bundle of measures. This includes a corporate design, concepts for PR, website and technical marketing as well as an advertising campaign and ongoing support.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text]Corporate Design[\/vc_column_text][vc_gallery el_id=&#8221;gallery-160462&#8243; medias=&#8221;66199,66201,66203&#8243; gutter_size=&#8221;3&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_text=&#8221;under&#8221; single_overlay_color=&#8221;color-175055&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; items=&#8221;eyI2MDY4N19pIjp7InNpbmdsZV93aWR0aCI6IjMiLCJzaW5nbGVfb3ZlcmxheV9jb2xvciI6IiIsInNpbmdsZV9vdmVybGF5X29wYWNpdHkiOiIxIiwic2luZ2xlX3RleHRfYW5pbSI6Im5vIiwic2luZ2xlX2ltYWdlX2FuaW0iOiJubyJ9fQ==&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;80&#8243; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; css=&#8221;.vc_custom_1513115895186{border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text]The big goal was to create an unmistakable brand presence that would convey the fresh appeal of the start-up on the one hand and reflect the solidity and reliability of Tesvolt products on the other. The striking corporate design creates this arch with the help of its spring green\/white\/grey colour palette, which gives the brand a high recognition value. The consistent use of the corporate design from letterhead to trade fair stand to promotional gifts has paid off for the brand and helped to make Tesvolt known in the market within a very short time.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text]Advertising image campaign in print and online media[\/vc_column_text][vc_gallery el_id=&#8221;gallery-160462&#8243; medias=&#8221;66128,66149,66151,66153&#8243; gutter_size=&#8221;3&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_text=&#8221;under&#8221; single_width=&#8221;3&#8243; single_overlay_color=&#8221;color-175055&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; items=&#8221;eyI2MDY4N19pIjp7InNpbmdsZV93aWR0aCI6IjMiLCJzaW5nbGVfb3ZlcmxheV9jb2xvciI6IiIsInNpbmdsZV9vdmVybGF5X29wYWNpdHkiOiIxIiwic2luZ2xlX3RleHRfYW5pbSI6Im5vIiwic2luZ2xlX2ltYWdlX2FuaW0iOiJubyJ9fQ==&#8221;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;80&#8243; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; css=&#8221;.vc_custom_1513115895186{border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text]The aim of the B2B image campaign was to make TESVOLT known in the market and to anchor it as a premium provider. The ads are always written in the &#8220;If&#8230;, then&#8230;&#8221; style. The advertising motifs focus on photos of people (users) who were usually able to solve a specific problem thanks to a test memory. A semi-transparent green color gradient overlays the ad motif and ensures an unmistakable appearance and high recognition value.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_weight=&#8221;100&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4><span class=\"font-522352\">Services<\/span><\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-120225&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1&#8243;][vc_column_text]\u2022 marketing concept<br \/>\n\u2022 corporate design<br \/>\n\u2022 advertising campaign<br \/>\n\u2022 layout image brochure, data sheets, etc.<br \/>\n\u2022 booth<br \/>\n\u2022 illustrations<br \/>\n\u2022 screendesign website[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;2&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;66147&#8243; caption=&#8221;yes&#8221; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;bottom-t-top&#8221;][\/vc_column][vc_column column_width_percent=&#8221;60&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_font=&#8221;font-202503&#8243; text_weight=&#8221;100&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4><span class=\"font-522352\">Client<\/span><\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-120225&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1&#8243;][vc_column_text]TESVOLT GmbH[\/vc_column_text][vc_column_text]<a href=\"https:\/\/www.tesvolt.com\/en\/\">www.tesvolt.com<\/a>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_font=&#8221;font-202503&#8243; text_weight=&#8221;100&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221;]<\/p>\n<h4><span class=\"font-522352\">Contact person<\/span><\/h4>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-120225&#8243; type=&#8221;dashed&#8221; css_animation=&#8221;zoom-in&#8221; el_height=&#8221;1&#8243;][vc_column_text]<a href=\"mailto:kay.neubert@sunbeam-communications.com\">Kay Neubert<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;3\/4&#8243;][vc_column_text]As part of our ongoing support, we support Tesvolt with PR services (global) and various marketing services such as media planning or the creation of campaigns, advertisements and banners.[\/vc_column_text][vc_single_image media=&#8221;66195&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text]Technical data sheets of TESVOLT products[\/vc_column_text][vc_gallery el_id=&#8221;gallery-160462&#8243; medias=&#8221;66134,66163,66165,66167&#8243; gutter_size=&#8221;3&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_text=&#8221;under&#8221; single_width=&#8221;3&#8243; single_overlay_color=&#8221;color-175055&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; items=&#8221;eyI2MDY4N19pIjp7InNpbmdsZV93aWR0aCI6IjMiLCJzaW5nbGVfb3ZlcmxheV9jb2xvciI6IiIsInNpbmdsZV9vdmVybGF5X29wYWNpdHkiOiIxIiwic2luZ2xlX3RleHRfYW5pbSI6Im5vIiwic2luZ2xlX2ltYWdlX2FuaW0iOiJubyJ9fQ==&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tesvolt marketing concept with corporate design, advertising campaign, concepts for product documentation, product design and website<\/p>\n","protected":false},"author":1,"featured_media":66133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[606,605],"tags":[],"yst_prominent_words":[683,3217,710,3218,2612,3219,3198,3201,3202,3203,3204,3205,3206,3207,3208,3209,3210,3215,643,3216],"class_list":["post-66139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-design-en"],"_links":{"self":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/66139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/comments?post=66139"}],"version-history":[{"count":9,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/66139\/revisions"}],"predecessor-version":[{"id":71620,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/posts\/66139\/revisions\/71620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/media\/66133"}],"wp:attachment":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/media?parent=66139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/categories?post=66139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/tags?post=66139"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=66139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}