{"id":75741,"date":"2022-05-08T00:42:14","date_gmt":"2022-05-07T22:42:14","guid":{"rendered":"https:\/\/sunbeam-communications.com\/?page_id=75741"},"modified":"2022-05-08T02:00:41","modified_gmt":"2022-05-08T00:00:41","slug":"marketing","status":"publish","type":"page","link":"https:\/\/sunbeam-communications.com\/en\/services\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;131403&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; el_class=&#8221;Wir machen Inhalte zug\u00e4nglicher&#8221; uncode_shortcode_id=&#8221;211929&#8243;][vc_custom_heading text_color=&#8221;color-127401&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;207924&#8243; text_color_type=&#8221;uncode-palette&#8221;]Integrated Communications[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-127401&#8243; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;105679&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;0.15em&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;101033&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-555555&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;200&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;159547&#8243;]Well Thought-Out Marketing from A-Z[\/vc_custom_heading][vc_column_text]Whether a single project or a campaign: Every contact with a company, a product, or a range of services shapes the brand experience. That\u2019s why we always keep an eye on the entire customer journey and focus on the concept of integrated marketing communications. Our specialised skills include PR, advertising, design, technical marketing, and content marketing.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;289168&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; el_class=&#8221;Wir machen Inhalte zug\u00e4nglicher&#8221; uncode_shortcode_id=&#8221;211929&#8243;][vc_custom_heading text_color=&#8221;color-127401&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;147948&#8243; text_color_type=&#8221;uncode-palette&#8221;]Marketing Planning[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-127401&#8243; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;105679&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;0.15em&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;101033&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-555555&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;200&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;391657&#8243;]The foundation for good business[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;165706&#8243;]More than 100 years ago, Markt Twain coined an aphorism: \u201cHaving lost sight of our goals, we redouble our efforts\u201d \u2013 an experience that we would like to spare our customers (and ourselves). For this reason, marketing planning based on expertise, creativity, and project management skills is the most important thing for our team.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;189347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;75221&#8243; media_width_percent=&#8221;8&#8243; alignment=&#8221;right&#8221; css_animation=&#8221;right-t-left&#8221; uncode_shortcode_id=&#8221;425783&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-2&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;103604&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; el_class=&#8221;Wir machen Inhalte zug\u00e4nglicher&#8221; uncode_shortcode_id=&#8221;211929&#8243;][vc_custom_heading text_color=&#8221;color-127401&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;157740&#8243; text_color_type=&#8221;uncode-palette&#8221;]Technical Marketing[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-127401&#8243; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;105679&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;0.15em&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;101033&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-555555&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;200&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;645315&#8243;]From Technical Documentation to Software Tools[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;116146&#8243;]Technical marketing combines a multitude of topics at the intersection of engineering work, corporate communications, and traditional marketing. These include, for example, technical documentation, educational slides, technical support, or product-related software tools for end-customers or other stakeholders.<\/p>\n<p>For example, we can help you turn the \u201cnecessary evil\u201d of assembly instructions into a useful marketing tool. Suppliers of PV systems or battery storage systems have the option of using our online solar calculator for lead generation or using our yield data platform for long-term customer loyalty.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;135878&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; el_class=&#8221;Wir machen Inhalte zug\u00e4nglicher&#8221; uncode_shortcode_id=&#8221;211929&#8243;][vc_custom_heading text_color=&#8221;color-127401&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;146878&#8243; text_color_type=&#8221;uncode-palette&#8221;]Network[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-127401&#8243; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;105679&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;0.15em&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;101033&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-555555&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;200&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;181643&#8243;]Greater and More Powerful[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;104177&#8243;]Many areas of marketing \u2013 such as online marketing \u2013 are evolving at an ever-increasing pace. More and more special knowledge is generated that, even after a short time, becomes essential for a successful implementation. For this reason, we do not offer certain services ourselves but work hand-in-hand with partners from our network to offer you a complete range of services of the highest quality from a single source.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-378295&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;180919&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;62400&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;131403&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":75752,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"yst_prominent_words":[743,941,3395,571,3396,576,3397,578,3398,579,3399,592,683,687,691,692,693,694,696,697],"class_list":["post-75741","page","type-page","status-publish","hentry","page_category-services"],"_links":{"self":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/pages\/75741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/comments?post=75741"}],"version-history":[{"count":4,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/pages\/75741\/revisions"}],"predecessor-version":[{"id":75790,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/pages\/75741\/revisions\/75790"}],"up":[{"embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/pages\/75752"}],"wp:attachment":[{"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/media?parent=75741"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/sunbeam-communications.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=75741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}